Teaching Intersemiotic Meaning Construction in Design
In this paper I examine the mechanisms of intersemiotic meaning construction that are at play when we combine messages created by words and images. In order to ex-emplify the semiotic space that can be created between the two sign systems, I pro-vide examples of picturebook translation; a process in...
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| Format: | Article |
| Language: | English |
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Associazione Ocula
2016-11-01
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| Series: | Ocula |
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| Online Access: | https://www.ocula.it/files/OCULA-FluxSaggi-KETOLA-Teaching-intersemiotic-meaning-construction-in-design |
| _version_ | 1818229623950934016 |
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| author | Anne Ketola |
| author_facet | Anne Ketola |
| author_sort | Anne Ketola |
| collection | DOAJ |
| description | In this paper I examine the mechanisms of intersemiotic meaning construction that are at play when we combine messages created by words and images. In order to ex-emplify the semiotic space that can be created between the two sign systems, I pro-vide examples of picturebook translation; a process in which visual semiotic elements inevitably shape the transferal of verbal semiotic elements from one language to an-other. With the help of these examples, I wish to empirically illustrate how these mechanisms unfold and demonstrate the power of the visual semiotic to the reshape our interpretation of the verbal. I argue that creating a sensibility towards intersemi-otic meaning construction ought to be an integral part of the curriculum in all fields of communication, including design. Knowledge of these mechanisms provides de-signers with a tool to create powerful messages in and across semiotic modes. I con-clude my discussion by outlining insights to inform the pedagogical practice of design training. |
| first_indexed | 2024-12-12T10:21:33Z |
| format | Article |
| id | doaj.art-7d023952dd544e4e94a135217cf6dc33 |
| institution | Directory Open Access Journal |
| issn | 1724-7810 |
| language | English |
| last_indexed | 2024-12-12T10:21:33Z |
| publishDate | 2016-11-01 |
| publisher | Associazione Ocula |
| record_format | Article |
| series | Ocula |
| spelling | doaj.art-7d023952dd544e4e94a135217cf6dc332022-12-22T00:27:32ZengAssociazione OculaOcula1724-78102016-11-011710Teaching Intersemiotic Meaning Construction in DesignAnne Ketola0Anne Ketola University of Tampere (FI)In this paper I examine the mechanisms of intersemiotic meaning construction that are at play when we combine messages created by words and images. In order to ex-emplify the semiotic space that can be created between the two sign systems, I pro-vide examples of picturebook translation; a process in which visual semiotic elements inevitably shape the transferal of verbal semiotic elements from one language to an-other. With the help of these examples, I wish to empirically illustrate how these mechanisms unfold and demonstrate the power of the visual semiotic to the reshape our interpretation of the verbal. I argue that creating a sensibility towards intersemi-otic meaning construction ought to be an integral part of the curriculum in all fields of communication, including design. Knowledge of these mechanisms provides de-signers with a tool to create powerful messages in and across semiotic modes. I con-clude my discussion by outlining insights to inform the pedagogical practice of design training.https://www.ocula.it/files/OCULA-FluxSaggi-KETOLA-Teaching-intersemiotic-meaning-construction-in-designintersemiotic translationdesigndesign as translationpicturebooks |
| spellingShingle | Anne Ketola Teaching Intersemiotic Meaning Construction in Design Ocula intersemiotic translation design design as translation picturebooks |
| title | Teaching Intersemiotic Meaning Construction in Design |
| title_full | Teaching Intersemiotic Meaning Construction in Design |
| title_fullStr | Teaching Intersemiotic Meaning Construction in Design |
| title_full_unstemmed | Teaching Intersemiotic Meaning Construction in Design |
| title_short | Teaching Intersemiotic Meaning Construction in Design |
| title_sort | teaching intersemiotic meaning construction in design |
| topic | intersemiotic translation design design as translation picturebooks |
| url | https://www.ocula.it/files/OCULA-FluxSaggi-KETOLA-Teaching-intersemiotic-meaning-construction-in-design |
| work_keys_str_mv | AT anneketola teachingintersemioticmeaningconstructionindesign |