Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites
This study provides an analysis of the monomodal and multimodal metaphors and metonymies depicting COVID-19 in a corpus of 250 memes. The theoretical framework adopted in this study included Conceptual Metaphor Theory (CMT) by Lakoff and Johnson (1980), Forceville's (2008) Mono-modal and Multim...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Elsevier
2022-01-01
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| Series: | Ampersand |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2215039022000066 |
| _version_ | 1811296573277077504 |
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| author | Afakh Said Younes Abdel Rahman Mitib Altakhaineh |
| author_facet | Afakh Said Younes Abdel Rahman Mitib Altakhaineh |
| author_sort | Afakh Said Younes |
| collection | DOAJ |
| description | This study provides an analysis of the monomodal and multimodal metaphors and metonymies depicting COVID-19 in a corpus of 250 memes. The theoretical framework adopted in this study included Conceptual Metaphor Theory (CMT) by Lakoff and Johnson (1980), Forceville's (2008) Mono-modal and Multimodal Metaphor Theory, and Musolff’s (2006) approach in identifying source domains scenarios. Various source domains that depict different aspects of COVID-19 were used, and some of them reflected certain aspects of the Jordanian culture. The analysis also revealed that multimodal metaphors were more frequent compared to monomodal ones. Primarily, the researchers ascribed the salient presence of multimodality to the medium-determined specificities characteristic where pictorial and textual cues are carefully selected to reinforce the message the meme intends to convey. Furthermore, conceptualizing a new pandemic required the pervasive use of multimodality. The analysis also demonstrated the crucial role of metonymy in interpreting certain conceptual metaphors. |
| first_indexed | 2024-04-13T05:51:23Z |
| format | Article |
| id | doaj.art-7d174bf66d694b9da18a523a1be5b516 |
| institution | Directory Open Access Journal |
| issn | 2215-0390 |
| language | English |
| last_indexed | 2024-04-13T05:51:23Z |
| publishDate | 2022-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Ampersand |
| spelling | doaj.art-7d174bf66d694b9da18a523a1be5b5162022-12-22T02:59:47ZengElsevierAmpersand2215-03902022-01-019100087Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websitesAfakh Said Younes0Abdel Rahman Mitib Altakhaineh1The University of Jordan, Amman, JordanCorresponding author.; The University of Jordan, Amman, JordanThis study provides an analysis of the monomodal and multimodal metaphors and metonymies depicting COVID-19 in a corpus of 250 memes. The theoretical framework adopted in this study included Conceptual Metaphor Theory (CMT) by Lakoff and Johnson (1980), Forceville's (2008) Mono-modal and Multimodal Metaphor Theory, and Musolff’s (2006) approach in identifying source domains scenarios. Various source domains that depict different aspects of COVID-19 were used, and some of them reflected certain aspects of the Jordanian culture. The analysis also revealed that multimodal metaphors were more frequent compared to monomodal ones. Primarily, the researchers ascribed the salient presence of multimodality to the medium-determined specificities characteristic where pictorial and textual cues are carefully selected to reinforce the message the meme intends to convey. Furthermore, conceptualizing a new pandemic required the pervasive use of multimodality. The analysis also demonstrated the crucial role of metonymy in interpreting certain conceptual metaphors.http://www.sciencedirect.com/science/article/pii/S2215039022000066Cognitive linguisticsMetaphorMetonymyMemesMonomodalityMultimodality |
| spellingShingle | Afakh Said Younes Abdel Rahman Mitib Altakhaineh Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites Ampersand Cognitive linguistics Metaphor Metonymy Memes Monomodality Multimodality |
| title | Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites |
| title_full | Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites |
| title_fullStr | Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites |
| title_full_unstemmed | Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites |
| title_short | Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites |
| title_sort | metaphors and metonymies used in memes to depict covid 19 in jordanian social media websites |
| topic | Cognitive linguistics Metaphor Metonymy Memes Monomodality Multimodality |
| url | http://www.sciencedirect.com/science/article/pii/S2215039022000066 |
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