Gender and facial dominance in gaze cuing: emotional context matters in the eyes that we follow.

Gaze following is a socio-cognitive process that provides adaptive information about potential threats and opportunities in the individual's environment. The aim of the present study was to investigate the potential interaction between emotional context and facial dominance in gaze following. W...

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Main Authors: Garian Ohlsen, Wieske van Zoest, Mark van Vugt
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2013-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3616071?pdf=render
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author Garian Ohlsen
Wieske van Zoest
Mark van Vugt
author_facet Garian Ohlsen
Wieske van Zoest
Mark van Vugt
author_sort Garian Ohlsen
collection DOAJ
description Gaze following is a socio-cognitive process that provides adaptive information about potential threats and opportunities in the individual's environment. The aim of the present study was to investigate the potential interaction between emotional context and facial dominance in gaze following. We used the gaze cue task to induce attention to or away from the location of a target stimulus. In the experiment, the gaze cue either belonged to a (dominant looking) male face or a (non-dominant looking) female face. Critically, prior to the task, individuals were primed with pictures of threat or no threat to induce either a dangerous or safe environment. Findings revealed that the primed emotional context critically influenced the gaze cuing effect. While a gaze cue of the dominant male face influenced performance in both the threat and no-threat conditions, the gaze cue of the non-dominant female face only influenced performance in the no-threat condition. This research suggests an implicit, context-dependent follower bias, which carries implications for research on visual attention, social cognition, and leadership.
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spelling doaj.art-7d17f031036041779bd5152abae6aea62022-12-21T19:57:05ZengPublic Library of Science (PLoS)PLoS ONE1932-62032013-01-0184e5947110.1371/journal.pone.0059471Gender and facial dominance in gaze cuing: emotional context matters in the eyes that we follow.Garian OhlsenWieske van ZoestMark van VugtGaze following is a socio-cognitive process that provides adaptive information about potential threats and opportunities in the individual's environment. The aim of the present study was to investigate the potential interaction between emotional context and facial dominance in gaze following. We used the gaze cue task to induce attention to or away from the location of a target stimulus. In the experiment, the gaze cue either belonged to a (dominant looking) male face or a (non-dominant looking) female face. Critically, prior to the task, individuals were primed with pictures of threat or no threat to induce either a dangerous or safe environment. Findings revealed that the primed emotional context critically influenced the gaze cuing effect. While a gaze cue of the dominant male face influenced performance in both the threat and no-threat conditions, the gaze cue of the non-dominant female face only influenced performance in the no-threat condition. This research suggests an implicit, context-dependent follower bias, which carries implications for research on visual attention, social cognition, and leadership.http://europepmc.org/articles/PMC3616071?pdf=render
spellingShingle Garian Ohlsen
Wieske van Zoest
Mark van Vugt
Gender and facial dominance in gaze cuing: emotional context matters in the eyes that we follow.
PLoS ONE
title Gender and facial dominance in gaze cuing: emotional context matters in the eyes that we follow.
title_full Gender and facial dominance in gaze cuing: emotional context matters in the eyes that we follow.
title_fullStr Gender and facial dominance in gaze cuing: emotional context matters in the eyes that we follow.
title_full_unstemmed Gender and facial dominance in gaze cuing: emotional context matters in the eyes that we follow.
title_short Gender and facial dominance in gaze cuing: emotional context matters in the eyes that we follow.
title_sort gender and facial dominance in gaze cuing emotional context matters in the eyes that we follow
url http://europepmc.org/articles/PMC3616071?pdf=render
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AT wieskevanzoest genderandfacialdominanceingazecuingemotionalcontextmattersintheeyesthatwefollow
AT markvanvugt genderandfacialdominanceingazecuingemotionalcontextmattersintheeyesthatwefollow