Exploring association of mobile phone access with positive health outcomes and behaviors amongst post-partum mothers in rural Malawi

Abstract Background Access to mass media and emerging technologies (e.g., cell phones, the internet, and social media) is a social determinant of health that has been shown to profoundly influence women’s health outcomes. In the African region, where women in rural settings with limited access to ca...

Full description

Bibliographic Details
Main Authors: Martina Anto-Ocrah, Ryan J. Latulipe, Tiffany E. Mark, David Adler, Tasneem Zaihra, Joseph W. Lanning
Format: Article
Language:English
Published: BMC 2022-06-01
Series:BMC Pregnancy and Childbirth
Subjects:
Online Access:https://doi.org/10.1186/s12884-022-04782-0
_version_ 1818237183609274368
author Martina Anto-Ocrah
Ryan J. Latulipe
Tiffany E. Mark
David Adler
Tasneem Zaihra
Joseph W. Lanning
author_facet Martina Anto-Ocrah
Ryan J. Latulipe
Tiffany E. Mark
David Adler
Tasneem Zaihra
Joseph W. Lanning
author_sort Martina Anto-Ocrah
collection DOAJ
description Abstract Background Access to mass media and emerging technologies (e.g., cell phones, the internet, and social media) is a social determinant of health that has been shown to profoundly influence women’s health outcomes. In the African region, where women in rural settings with limited access to care are most vulnerable to maternal mortality and other pregnancy-related morbidities, mobile phone access can be an important and life-saving health determinant. Objective The goal of this study was to examine the association between mobile/cellular phone ownership and health behaviors of post-partum mothers in rural Malawi. Methods In this cross-sectional study, we recruited and consented a convenient sample of 174 post-partum mothers of 4- and 5-month-olds who were attending well-child clinics in Gowa, situated in the rural Ntcheu district of Malawi. Using logistic regression models, we hypothesized that compared to non-cell phone owners, mobile phone ownership will be predictive (greater odds) of antenatal visit frequency, exclusive breastfeeding knowledge and practices, health-seeking behaviors, and involvement in motherhood support groups; and protective (lower odds) of infant illnesses, breastfeeding challenges, and post-partum depressive symptoms. Results Mobile phones were highly prevalent in this rural setting, with 45% (n = 79) of post-partum women indicating they owned at least one cell phone. Cell phone owners tended to have higher levels of education (p < 0.012) and wealth (p < 0.001). Interestingly, mobile phone ownership was only associated with exclusive breastfeeding practices; and phone owners had 75% lower odds of exclusively breastfeeding (adj. OR 0.25; 95% CI: 0.07–0.92, p = 0.038) in multivariable models. Though not statistically significant but clinically meaningful, cell phone ownership was associated with fewer depressive symptoms (adj. OR 0.84; 95% CI: 0.39–1.84, p = 0.67) and more social support (adj. OR 1.14; 95% CI: 0.61–2.13, p = 0.70). Conclusions Digital literacy and internet connectivity are social determinants of health, thus delving deeper into mothers’ digital experiences to identify and ameliorate their unique barriers to full digital access will be crucial to successful implementation of digital interventions to address post-partum challenges for women in hard-to-reach settings such as ours. Such interventions are of even greater relevance as the Covid-19 pandemic has increased the urgency of reaching vulnerable, marginalized populations.
first_indexed 2024-12-12T12:21:43Z
format Article
id doaj.art-7d19093ce5c743ecb9fb2fe8410d5bd0
institution Directory Open Access Journal
issn 1471-2393
language English
last_indexed 2024-12-12T12:21:43Z
publishDate 2022-06-01
publisher BMC
record_format Article
series BMC Pregnancy and Childbirth
spelling doaj.art-7d19093ce5c743ecb9fb2fe8410d5bd02022-12-22T00:24:39ZengBMCBMC Pregnancy and Childbirth1471-23932022-06-012211910.1186/s12884-022-04782-0Exploring association of mobile phone access with positive health outcomes and behaviors amongst post-partum mothers in rural MalawiMartina Anto-Ocrah0Ryan J. Latulipe1Tiffany E. Mark2David Adler3Tasneem Zaihra4Joseph W. Lanning5Division of General Internal Medicine, University of Pittsburgh School of MedicineDepartment of Emergency Medicine, New York Presbyterian/Columbia & CornellDepartment of Pediatrics, Johns Hopkins University School of MedicineDepartment of Emergency Medicine, University of Rochester School of Medicine and DentistryLahey Hospital & Medical CenterThe School for International Training Graduate InstituteAbstract Background Access to mass media and emerging technologies (e.g., cell phones, the internet, and social media) is a social determinant of health that has been shown to profoundly influence women’s health outcomes. In the African region, where women in rural settings with limited access to care are most vulnerable to maternal mortality and other pregnancy-related morbidities, mobile phone access can be an important and life-saving health determinant. Objective The goal of this study was to examine the association between mobile/cellular phone ownership and health behaviors of post-partum mothers in rural Malawi. Methods In this cross-sectional study, we recruited and consented a convenient sample of 174 post-partum mothers of 4- and 5-month-olds who were attending well-child clinics in Gowa, situated in the rural Ntcheu district of Malawi. Using logistic regression models, we hypothesized that compared to non-cell phone owners, mobile phone ownership will be predictive (greater odds) of antenatal visit frequency, exclusive breastfeeding knowledge and practices, health-seeking behaviors, and involvement in motherhood support groups; and protective (lower odds) of infant illnesses, breastfeeding challenges, and post-partum depressive symptoms. Results Mobile phones were highly prevalent in this rural setting, with 45% (n = 79) of post-partum women indicating they owned at least one cell phone. Cell phone owners tended to have higher levels of education (p < 0.012) and wealth (p < 0.001). Interestingly, mobile phone ownership was only associated with exclusive breastfeeding practices; and phone owners had 75% lower odds of exclusively breastfeeding (adj. OR 0.25; 95% CI: 0.07–0.92, p = 0.038) in multivariable models. Though not statistically significant but clinically meaningful, cell phone ownership was associated with fewer depressive symptoms (adj. OR 0.84; 95% CI: 0.39–1.84, p = 0.67) and more social support (adj. OR 1.14; 95% CI: 0.61–2.13, p = 0.70). Conclusions Digital literacy and internet connectivity are social determinants of health, thus delving deeper into mothers’ digital experiences to identify and ameliorate their unique barriers to full digital access will be crucial to successful implementation of digital interventions to address post-partum challenges for women in hard-to-reach settings such as ours. Such interventions are of even greater relevance as the Covid-19 pandemic has increased the urgency of reaching vulnerable, marginalized populations.https://doi.org/10.1186/s12884-022-04782-0MalawiCell/mobile phone technologySocial determinants of healthBreastfeedingAfricaCovid
spellingShingle Martina Anto-Ocrah
Ryan J. Latulipe
Tiffany E. Mark
David Adler
Tasneem Zaihra
Joseph W. Lanning
Exploring association of mobile phone access with positive health outcomes and behaviors amongst post-partum mothers in rural Malawi
BMC Pregnancy and Childbirth
Malawi
Cell/mobile phone technology
Social determinants of health
Breastfeeding
Africa
Covid
title Exploring association of mobile phone access with positive health outcomes and behaviors amongst post-partum mothers in rural Malawi
title_full Exploring association of mobile phone access with positive health outcomes and behaviors amongst post-partum mothers in rural Malawi
title_fullStr Exploring association of mobile phone access with positive health outcomes and behaviors amongst post-partum mothers in rural Malawi
title_full_unstemmed Exploring association of mobile phone access with positive health outcomes and behaviors amongst post-partum mothers in rural Malawi
title_short Exploring association of mobile phone access with positive health outcomes and behaviors amongst post-partum mothers in rural Malawi
title_sort exploring association of mobile phone access with positive health outcomes and behaviors amongst post partum mothers in rural malawi
topic Malawi
Cell/mobile phone technology
Social determinants of health
Breastfeeding
Africa
Covid
url https://doi.org/10.1186/s12884-022-04782-0
work_keys_str_mv AT martinaantoocrah exploringassociationofmobilephoneaccesswithpositivehealthoutcomesandbehaviorsamongstpostpartummothersinruralmalawi
AT ryanjlatulipe exploringassociationofmobilephoneaccesswithpositivehealthoutcomesandbehaviorsamongstpostpartummothersinruralmalawi
AT tiffanyemark exploringassociationofmobilephoneaccesswithpositivehealthoutcomesandbehaviorsamongstpostpartummothersinruralmalawi
AT davidadler exploringassociationofmobilephoneaccesswithpositivehealthoutcomesandbehaviorsamongstpostpartummothersinruralmalawi
AT tasneemzaihra exploringassociationofmobilephoneaccesswithpositivehealthoutcomesandbehaviorsamongstpostpartummothersinruralmalawi
AT josephwlanning exploringassociationofmobilephoneaccesswithpositivehealthoutcomesandbehaviorsamongstpostpartummothersinruralmalawi