METHODOLOGICAL APPROACH FOR GAINING COMPETITIVENESS ON THE MARKET OF AGRICULTURAL PRODUCTS
The environment or business environment has a significant impact on the development of the economic activity. This is because every business organization operates under the conditions imposed by its environment. These conditions are determined by many factors, which can be divided into two groups, i...
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| Format: | Article |
| Language: | English |
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BelloPrint Pazardjik
2023-04-01
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| Series: | Journal of Bio-Based Marketing |
| Subjects: | |
| Online Access: | https://journalbbm.files.wordpress.com/2023/03/article_6-1.pdf |
| _version_ | 1797854935935614976 |
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| author | Alexandrina Popova |
| author_facet | Alexandrina Popova |
| author_sort | Alexandrina Popova |
| collection | DOAJ |
| description | The environment or business environment has a significant impact on the development of the economic activity. This is because every business organization operates under the conditions imposed by its environment. These conditions are determined by many factors, which can be divided into two groups, internal and external. The characteristic of these factors is that they are always dynamic.
The purpose of the article is to clarify the specifics of market structures for agricultural products and the possibilities for differentiating agricultural products.
Analyzing the market environment is a process of evaluating and integrating the collected information. Through it, the entrepreneur must be able to determine the upcoming changes, which in turn are the likely threats and opportunities for the company. All this helps the farmer to assess the market conditions at the moment and develop a marketing strategy for the future.
KEYWORDS: competitiveness, market power, agricultural products
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| first_indexed | 2024-04-09T20:15:27Z |
| format | Article |
| id | doaj.art-7d3ec32ac1da412ead1c3fe31854a667 |
| institution | Directory Open Access Journal |
| issn | 2683-0825 |
| language | English |
| last_indexed | 2024-04-09T20:15:27Z |
| publishDate | 2023-04-01 |
| publisher | BelloPrint Pazardjik |
| record_format | Article |
| series | Journal of Bio-Based Marketing |
| spelling | doaj.art-7d3ec32ac1da412ead1c3fe31854a6672023-03-31T10:28:32ZengBelloPrint PazardjikJournal of Bio-Based Marketing2683-08252023-04-0122465410.5281/zenodo.7788402METHODOLOGICAL APPROACH FOR GAINING COMPETITIVENESS ON THE MARKET OF AGRICULTURAL PRODUCTS Alexandrina Popova0Agricultural university of PlovdivThe environment or business environment has a significant impact on the development of the economic activity. This is because every business organization operates under the conditions imposed by its environment. These conditions are determined by many factors, which can be divided into two groups, internal and external. The characteristic of these factors is that they are always dynamic. The purpose of the article is to clarify the specifics of market structures for agricultural products and the possibilities for differentiating agricultural products. Analyzing the market environment is a process of evaluating and integrating the collected information. Through it, the entrepreneur must be able to determine the upcoming changes, which in turn are the likely threats and opportunities for the company. All this helps the farmer to assess the market conditions at the moment and develop a marketing strategy for the future. KEYWORDS: competitiveness, market power, agricultural products https://journalbbm.files.wordpress.com/2023/03/article_6-1.pdfcompetitivenessmarket poweragricultural products |
| spellingShingle | Alexandrina Popova METHODOLOGICAL APPROACH FOR GAINING COMPETITIVENESS ON THE MARKET OF AGRICULTURAL PRODUCTS Journal of Bio-Based Marketing competitiveness market power agricultural products |
| title | METHODOLOGICAL APPROACH FOR GAINING COMPETITIVENESS ON THE MARKET OF AGRICULTURAL PRODUCTS |
| title_full | METHODOLOGICAL APPROACH FOR GAINING COMPETITIVENESS ON THE MARKET OF AGRICULTURAL PRODUCTS |
| title_fullStr | METHODOLOGICAL APPROACH FOR GAINING COMPETITIVENESS ON THE MARKET OF AGRICULTURAL PRODUCTS |
| title_full_unstemmed | METHODOLOGICAL APPROACH FOR GAINING COMPETITIVENESS ON THE MARKET OF AGRICULTURAL PRODUCTS |
| title_short | METHODOLOGICAL APPROACH FOR GAINING COMPETITIVENESS ON THE MARKET OF AGRICULTURAL PRODUCTS |
| title_sort | methodological approach for gaining competitiveness on the market of agricultural products |
| topic | competitiveness market power agricultural products |
| url | https://journalbbm.files.wordpress.com/2023/03/article_6-1.pdf |
| work_keys_str_mv | AT alexandrinapopova methodologicalapproachforgainingcompetitivenessonthemarketofagriculturalproducts |