CHALLENGES IN CROSS CULTURAL ADVERTISING
At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2016-04-01
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| Series: | Humaniora |
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| Online Access: | https://jurnal.ugm.ac.id/jurnal-humaniora/article/view/10594 |