Effect of brand value announcements on stock returns: empirical evidence from Turkey

Effect of brand value announcements on stock returns: empirical evidence from Turkey

This study examines the effects of brand value announcements on stock returns of Turkish firms by using the event study methodology and long-term risk adjusted port-folio returns. We examined the stock-price impacts of 299 brand value announcements on the stock market performance of the firms within...

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Bibliographic Details
Main Authors: Pinar Basgoze, Yilmaz Yildiz, Selin Metin Camgoz
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2016-12-01
Series:Journal of Business Economics and Management
Subjects:
brand value
brand value announcement
stock returns
event study analysis
emerging markets
Turkey
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/2307

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