THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY
This article discusses the features and problems of advancement of innovations in the market. Analyzes the role of marketing in shaping innovation strategy of the company. In addition, in this article the concept of innovative marketing is discussed and main points are discussed.
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2017-03-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/286 |
| Summary: | This article discusses the features and problems of advancement of innovations in the market. Analyzes the role of marketing in shaping innovation strategy of the company. In addition, in this article the concept of innovative marketing is discussed and main points are discussed. |
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| ISSN: | 2311-7184 |