THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY
This article discusses the features and problems of advancement of innovations in the market. Analyzes the role of marketing in shaping innovation strategy of the company. In addition, in this article the concept of innovative marketing is discussed and main points are discussed.
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economy Publishing House
2017-03-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/286 |
| _version_ | 1797872697906036736 |
|---|---|
| author | A. I, Dmitrieva |
| author_facet | A. I, Dmitrieva |
| author_sort | A. I, Dmitrieva |
| collection | DOAJ |
| description | This article discusses the features and problems of advancement of innovations in the market. Analyzes the role of marketing in shaping innovation strategy of the company. In addition, in this article the concept of innovative marketing is discussed and main points are discussed. |
| first_indexed | 2024-04-10T01:04:15Z |
| format | Article |
| id | doaj.art-7d721f2d5d3c421d95984cfae32c1ee3 |
| institution | Directory Open Access Journal |
| issn | 2311-7184 |
| language | Russian |
| last_indexed | 2024-04-10T01:04:15Z |
| publishDate | 2017-03-01 |
| publisher | Real Economy Publishing House |
| record_format | Article |
| series | Стратегии бизнеса |
| spelling | doaj.art-7d721f2d5d3c421d95984cfae32c1ee32023-03-13T09:59:14ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842017-03-0101323610.17747/2311-7184-2017-1-32-36264THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANYA. I, DmitrievaThis article discusses the features and problems of advancement of innovations in the market. Analyzes the role of marketing in shaping innovation strategy of the company. In addition, in this article the concept of innovative marketing is discussed and main points are discussed.https://www.strategybusiness.ru/jour/article/view/286инновацииинновационные стратегииоткрытые инновациикорпоративная инновационная система |
| spellingShingle | A. I, Dmitrieva THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY Стратегии бизнеса инновации инновационные стратегии открытые инновации корпоративная инновационная система |
| title | THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY |
| title_full | THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY |
| title_fullStr | THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY |
| title_full_unstemmed | THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY |
| title_short | THE ROLE OF MARKETING IN SHAPING INNOVATION STRATEGY OF THE COMPANY |
| title_sort | role of marketing in shaping innovation strategy of the company |
| topic | инновации инновационные стратегии открытые инновации корпоративная инновационная система |
| url | https://www.strategybusiness.ru/jour/article/view/286 |
| work_keys_str_mv | AT aidmitrieva theroleofmarketinginshapinginnovationstrategyofthecompany AT aidmitrieva roleofmarketinginshapinginnovationstrategyofthecompany |