THE EFFECT OF THE CONSUMER DECISION-MAKING PROCESS ON THE PERCEIVED VALUE TOWARD SLOW FASHION

THE EFFECT OF THE CONSUMER DECISION-MAKING PROCESS ON THE PERCEIVED VALUE TOWARD SLOW FASHION

Slow fashion designates a new paradigm in the clothing industry that promotes the importance of fashion goods realized with natural and durable products, empowering consumers to use the purchased clothes for a longer time, decreasing, in this case, the environmental and societal impact of fashion pi...

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Bibliographic Details
Main Author: Ionela-Andreea Puiu
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2021-04-01
Series:Three Seas Economic Journal
Subjects:
fashion industry
consumer behavior
slow fashion
structural equations
innovation resistance
Online Access:http://baltijapublishing.lv/index.php/threeseas/article/view/1139

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