Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl Polska
The subject of the article is the deliberate transformation of anthroponyms in advertising messages as a conscious marketing activity. The aim of the work is to present the resource of anthroponyms (names, surnames or pseudonyms), which are the basis of language games, as well as to discuss the met...
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| Format: | Article |
| Language: | ces |
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University of the National Education Commission, Krakow
2022-12-01
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| Series: | Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica |
| Subjects: | |
| Online Access: | https://studialinguistica.up.krakow.pl/article/view/9241 |
| _version_ | 1797423152625614848 |
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| author | Katarzyna Burska |
| author_facet | Katarzyna Burska |
| author_sort | Katarzyna Burska |
| collection | DOAJ |
| description |
The subject of the article is the deliberate transformation of anthroponyms in advertising messages as a conscious marketing activity. The aim of the work is to present the resource of anthroponyms (names, surnames or pseudonyms), which are the basis of language games, as well as to discuss the methods of modification and the relationship between the anthroponym and the entire advertising message. The research material comes from the Lidl Polska fanpage on Facebook. It has been shown that associations related to authentic characters and heroes of artistic works play an important role. The positive features of the designate are tried to be transferred to the advertised product, often indicating tangential elements in the promotional post. Formal similarity is also important during creating modifications.
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| first_indexed | 2024-03-09T07:42:18Z |
| format | Article |
| id | doaj.art-7d872b6bc5e6489da61a34f2b7bf149c |
| institution | Directory Open Access Journal |
| issn | 2083-1765 |
| language | ces |
| last_indexed | 2024-03-09T07:42:18Z |
| publishDate | 2022-12-01 |
| publisher | University of the National Education Commission, Krakow |
| record_format | Article |
| series | Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica |
| spelling | doaj.art-7d872b6bc5e6489da61a34f2b7bf149c2023-12-03T04:20:18ZcesUniversity of the National Education Commission, KrakowAnnales Universitatis Paedagogicae Cracoviensis. Studia Linguistica2083-17652022-12-011710.24917/20831765.17.1Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl PolskaKatarzyna Burska0Uniwersytet Łódzki, Łódź, Polska The subject of the article is the deliberate transformation of anthroponyms in advertising messages as a conscious marketing activity. The aim of the work is to present the resource of anthroponyms (names, surnames or pseudonyms), which are the basis of language games, as well as to discuss the methods of modification and the relationship between the anthroponym and the entire advertising message. The research material comes from the Lidl Polska fanpage on Facebook. It has been shown that associations related to authentic characters and heroes of artistic works play an important role. The positive features of the designate are tried to be transferred to the advertised product, often indicating tangential elements in the promotional post. Formal similarity is also important during creating modifications. https://studialinguistica.up.krakow.pl/article/view/9241antroponimfanpagekomunikat reklamowymodyfikacje nazw własnych |
| spellingShingle | Katarzyna Burska Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl Polska Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica antroponim fanpage komunikat reklamowy modyfikacje nazw własnych |
| title | Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl Polska |
| title_full | Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl Polska |
| title_fullStr | Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl Polska |
| title_full_unstemmed | Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl Polska |
| title_short | Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl Polska |
| title_sort | modyfikacje antroponimow jako chwyt marketingowy na fanpage u lidl polska |
| topic | antroponim fanpage komunikat reklamowy modyfikacje nazw własnych |
| url | https://studialinguistica.up.krakow.pl/article/view/9241 |
| work_keys_str_mv | AT katarzynaburska modyfikacjeantroponimowjakochwytmarketingowynafanpageulidlpolska |