Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl Polska
The subject of the article is the deliberate transformation of anthroponyms in advertising messages as a conscious marketing activity. The aim of the work is to present the resource of anthroponyms (names, surnames or pseudonyms), which are the basis of language games, as well as to discuss the met...
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| Format: | Article |
| Language: | ces |
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University of the National Education Commission, Krakow
2022-12-01
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| Series: | Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica |
| Subjects: | |
| Online Access: | https://studialinguistica.up.krakow.pl/article/view/9241 |