COVID-19 and the adoption of digital marketing by micro and small enterprises in Nigeria

COVID-19 and the adoption of digital marketing by micro and small enterprises in Nigeria

This study aims to analyze digital marketing adoption among micro and small enterprises (MSEs) operating in Lagos State, Nigeria. This state was chosen because it was the worst hit by the COVID-19 pandemic regarding the reported number of infections and it has a large concentration of MSEs. There is...

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Bibliographic Details
Main Authors: Omoneye Olufunke Olasanmi, Eghosa Godwin Inneh, Tajudeen John Ayoola, Lawrence Ogechukwu Obokoh, Christian Ehiobuche
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-06-01
Series:Innovative Marketing
Subjects:
digital technologies
micro-enterprises
pandemic
small and medium enterprises
social media marketing
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18408/IM_2023_02_Olasanmi.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18408/IM_2023_02_Olasanmi.pdf

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