Penentuan Pemilihan Operator Seluler dengan Metode Analisis Efektifitas
This study aims to examine the influence of advertising in print media, electronic media, and social media to consumer decisions in choosing Telkomsel cellular operators, the magnitude influence of each independent variable and the most dominant variable influence the consumer decisions. This study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Proklamasi 45 Yogyakarta
2017-06-01
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| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/299 |
| _version_ | 1818736457421946880 |
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| author | Edy Suhartono Bambang Sri Wibowo |
| author_facet | Edy Suhartono Bambang Sri Wibowo |
| author_sort | Edy Suhartono |
| collection | DOAJ |
| description | This study aims to examine the influence of advertising in print media, electronic media, and social media to consumer decisions in choosing Telkomsel cellular operators, the magnitude influence of each independent variable and the most dominant variable influence the consumer decisions. This study explains the relationship between research variables through hypothesis testing. The data collection method in this research is survey with questionnaire tools. Population in this research is all of the consumer of Telkomsel cellular operator. The quantity of sample used in this research is 40 respondents. Hypothesis testing uses multiple regression analysis. Based on the results of data analysis in this research indicate that the variables of print media, electronic media, and social media influence to consumer decisions. The magnitude of influence of print media is 7%, electronic media 27.7%, and social media 41.1%. The most dominant influence of the variable is the print media variable. |
| first_indexed | 2024-12-18T00:37:27Z |
| format | Article |
| id | doaj.art-7d9652b37c2346fc9c15469c7b7abe03 |
| institution | Directory Open Access Journal |
| issn | 2089-550X 2527-6638 |
| language | English |
| last_indexed | 2024-12-18T00:37:27Z |
| publishDate | 2017-06-01 |
| publisher | Universitas Proklamasi 45 Yogyakarta |
| record_format | Article |
| series | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| spelling | doaj.art-7d9652b37c2346fc9c15469c7b7abe032022-12-21T21:26:58ZengUniversitas Proklamasi 45 YogyakartaJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship2089-550X2527-66382017-06-0162182610.30588/jmp.v6i2.299221Penentuan Pemilihan Operator Seluler dengan Metode Analisis EfektifitasEdy Suhartono0Bambang Sri Wibowo1Universitas BojonegoroSTIE Mahardhika SurabayaThis study aims to examine the influence of advertising in print media, electronic media, and social media to consumer decisions in choosing Telkomsel cellular operators, the magnitude influence of each independent variable and the most dominant variable influence the consumer decisions. This study explains the relationship between research variables through hypothesis testing. The data collection method in this research is survey with questionnaire tools. Population in this research is all of the consumer of Telkomsel cellular operator. The quantity of sample used in this research is 40 respondents. Hypothesis testing uses multiple regression analysis. Based on the results of data analysis in this research indicate that the variables of print media, electronic media, and social media influence to consumer decisions. The magnitude of influence of print media is 7%, electronic media 27.7%, and social media 41.1%. The most dominant influence of the variable is the print media variable.https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/299advertising mediaconsumer decisioncellular operator |
| spellingShingle | Edy Suhartono Bambang Sri Wibowo Penentuan Pemilihan Operator Seluler dengan Metode Analisis Efektifitas Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship advertising media consumer decision cellular operator |
| title | Penentuan Pemilihan Operator Seluler dengan Metode Analisis Efektifitas |
| title_full | Penentuan Pemilihan Operator Seluler dengan Metode Analisis Efektifitas |
| title_fullStr | Penentuan Pemilihan Operator Seluler dengan Metode Analisis Efektifitas |
| title_full_unstemmed | Penentuan Pemilihan Operator Seluler dengan Metode Analisis Efektifitas |
| title_short | Penentuan Pemilihan Operator Seluler dengan Metode Analisis Efektifitas |
| title_sort | penentuan pemilihan operator seluler dengan metode analisis efektifitas |
| topic | advertising media consumer decision cellular operator |
| url | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/299 |
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