The Role of Museum’s Dynamic Identities in Enhancing Receiver ’s loyalty
Museums are an important part of the peoples’ culture, as they are the visible part of their culture, history and trends, but rather they are one of the cultural organizations that build and reflect the awareness of societies at the same time, moreover being an important part of cultural tourism lin...
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| Format: | Article |
| Language: | Arabic |
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The Arab Association of Civilization and Islamic Arts
2023-06-01
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| Series: | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
| Subjects: | |
| Online Access: | https://jsos.journals.ekb.eg/article_249076_b2c068b6d1eb5b4ed93db999f2dfdbef.pdf |
| _version_ | 1797391588595335168 |
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| author | Nermin El Sayed Ali Ahmed Abd El Halim |
| author_facet | Nermin El Sayed Ali Ahmed Abd El Halim |
| author_sort | Nermin El Sayed Ali Ahmed Abd El Halim |
| collection | DOAJ |
| description | Museums are an important part of the peoples’ culture, as they are the visible part of their culture, history and trends, but rather they are one of the cultural organizations that build and reflect the awareness of societies at the same time, moreover being an important part of cultural tourism linked to the culture of society.Nowadays ,the development and digital media led to the need of emphasizing the museums’ identity as a cultural organization and its extension in digital world and to find innovative communication methods as a strategic option to interact with the receiver and emphasize identity with these changes in order to ensure its existence and continuity and keep the receiver loyalty thus enrich the visual culture. Technology has given the visual identities design a great opportunity for creativity and clearness, diverse and flexibleResearch problem: What are the structural elements of dynamic identity and the methods of their application.Research objective: 1- The lack of studies about museums identity in general and dynamic identity in particular2- Applying modern design methods in building a dynamic identity for museums that reflect their value and originality and have the ability to change and adapt with traditional and modern digital mediaFor this purpose, the research follows the descriptive approach based on collecting information to build a theoretical framework based on previous and analytical studies for the visual identities of some international museums |
| first_indexed | 2024-03-08T23:35:54Z |
| format | Article |
| id | doaj.art-7d9cf108e6634cf38d6bd6fdae6ef80a |
| institution | Directory Open Access Journal |
| issn | 2735-5071 2735-508X |
| language | Arabic |
| last_indexed | 2024-03-08T23:35:54Z |
| publishDate | 2023-06-01 |
| publisher | The Arab Association of Civilization and Islamic Arts |
| record_format | Article |
| series | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
| spelling | doaj.art-7d9cf108e6634cf38d6bd6fdae6ef80a2023-12-14T07:10:53ZaraThe Arab Association of Civilization and Islamic ArtsMaǧallaẗ Al-Turāṯ wa Al-Taṣmīm2735-50712735-508X2023-06-0131535236510.21608/jsos.2022.143786.1238249076The Role of Museum’s Dynamic Identities in Enhancing Receiver ’s loyaltyNermin El Sayed Ali Ahmed Abd El Halim0Lecturer, Advertising Department, Higher Institute of Applied Arts, Fifth SettlementMuseums are an important part of the peoples’ culture, as they are the visible part of their culture, history and trends, but rather they are one of the cultural organizations that build and reflect the awareness of societies at the same time, moreover being an important part of cultural tourism linked to the culture of society.Nowadays ,the development and digital media led to the need of emphasizing the museums’ identity as a cultural organization and its extension in digital world and to find innovative communication methods as a strategic option to interact with the receiver and emphasize identity with these changes in order to ensure its existence and continuity and keep the receiver loyalty thus enrich the visual culture. Technology has given the visual identities design a great opportunity for creativity and clearness, diverse and flexibleResearch problem: What are the structural elements of dynamic identity and the methods of their application.Research objective: 1- The lack of studies about museums identity in general and dynamic identity in particular2- Applying modern design methods in building a dynamic identity for museums that reflect their value and originality and have the ability to change and adapt with traditional and modern digital mediaFor this purpose, the research follows the descriptive approach based on collecting information to build a theoretical framework based on previous and analytical studies for the visual identities of some international museumshttps://jsos.journals.ekb.eg/article_249076_b2c068b6d1eb5b4ed93db999f2dfdbef.pdfdynamic identityreceiver loyaltyvisual identity |
| spellingShingle | Nermin El Sayed Ali Ahmed Abd El Halim The Role of Museum’s Dynamic Identities in Enhancing Receiver ’s loyalty Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm dynamic identity receiver loyalty visual identity |
| title | The Role of Museum’s Dynamic Identities in Enhancing Receiver ’s loyalty |
| title_full | The Role of Museum’s Dynamic Identities in Enhancing Receiver ’s loyalty |
| title_fullStr | The Role of Museum’s Dynamic Identities in Enhancing Receiver ’s loyalty |
| title_full_unstemmed | The Role of Museum’s Dynamic Identities in Enhancing Receiver ’s loyalty |
| title_short | The Role of Museum’s Dynamic Identities in Enhancing Receiver ’s loyalty |
| title_sort | role of museum s dynamic identities in enhancing receiver s loyalty |
| topic | dynamic identity receiver loyalty visual identity |
| url | https://jsos.journals.ekb.eg/article_249076_b2c068b6d1eb5b4ed93db999f2dfdbef.pdf |
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