Why Do Consumers Intend to Purchase Natural Food? Integrating Theory of Planned Behavior, Value-Belief-Norm Theory, and Trust

Why Do Consumers Intend to Purchase Natural Food? Integrating Theory of Planned Behavior, Value-Belief-Norm Theory, and Trust

Natural labels are increasingly present in the market and appreciated by consumers, despite formal regulation still missing. Knowing the psychosocial factors that may predict natural food choice may be useful to understand what drives consumers to choose this category of food. We analyzed the antece...

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Bibliographic Details
Main Authors: Valentina Carfora, Carla Cavallo, Patrizia Catellani, Teresa Del Giudice, Gianni Cicia
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Nutrients
Subjects:
natural food
theory of planned behavior
value-belief-norm
purchasing intention
pro-environmental motives
Online Access:https://www.mdpi.com/2072-6643/13/6/1904

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