Promoting physical distancing during COVID-19: a systematic approach to compare behavioral interventions

Abstract In the wake of the COVID-19 pandemic, physical distancing behavior turned out to be key to mitigating the virus spread. Therefore, it is crucial that we understand how we can successfully alter our behavior and promote physical distancing. We present a framework to systematically assess the...

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Main Authors: Tessa F. Blanken, Charlotte C. Tanis, Floor H. Nauta, Fabian Dablander, Bonne J. H. Zijlstra, Rick R. M. Bouten, Quinten H. Oostvogel, Meier J. Boersma, Maya V. van der Steenhoven, Frenk van Harreveld, Sanne de Wit, Denny Borsboom
Format: Article
Language:English
Published: Nature Portfolio 2021-09-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-021-98964-z
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author Tessa F. Blanken
Charlotte C. Tanis
Floor H. Nauta
Fabian Dablander
Bonne J. H. Zijlstra
Rick R. M. Bouten
Quinten H. Oostvogel
Meier J. Boersma
Maya V. van der Steenhoven
Frenk van Harreveld
Sanne de Wit
Denny Borsboom
author_facet Tessa F. Blanken
Charlotte C. Tanis
Floor H. Nauta
Fabian Dablander
Bonne J. H. Zijlstra
Rick R. M. Bouten
Quinten H. Oostvogel
Meier J. Boersma
Maya V. van der Steenhoven
Frenk van Harreveld
Sanne de Wit
Denny Borsboom
author_sort Tessa F. Blanken
collection DOAJ
description Abstract In the wake of the COVID-19 pandemic, physical distancing behavior turned out to be key to mitigating the virus spread. Therefore, it is crucial that we understand how we can successfully alter our behavior and promote physical distancing. We present a framework to systematically assess the effectiveness of behavioral interventions to stimulate physical distancing. In addition, we demonstrate the feasibility of this framework in a large-scale natural experiment (N = 639) conducted during an art fair. In an experimental design, we varied interventions to evaluate the effect of face masks, walking directions, and immediate feedback on visitors’ contacts. We represent visitors as nodes, and their contacts as links in a contact network. Subsequently, we used network modelling to test for differences in these contact networks. We find no evidence that face masks influence physical distancing, while unidirectional walking directions and buzzer feedback do positively impact physical distancing. This study offers a feasible way to optimize physical distancing interventions through scientific research. As such, the presented framework provides society with the means to directly evaluate interventions, so that policy can be based on evidence rather than conjecture.
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spelling doaj.art-7da0b603f2504a6ea09d984d583bb7302022-12-21T20:34:21ZengNature PortfolioScientific Reports2045-23222021-09-011111810.1038/s41598-021-98964-zPromoting physical distancing during COVID-19: a systematic approach to compare behavioral interventionsTessa F. Blanken0Charlotte C. Tanis1Floor H. Nauta2Fabian Dablander3Bonne J. H. Zijlstra4Rick R. M. Bouten5Quinten H. Oostvogel6Meier J. Boersma7Maya V. van der Steenhoven8Frenk van Harreveld9Sanne de Wit10Denny Borsboom11Department of Psychology, University of AmsterdamDepartment of Psychology, University of AmsterdamDepartment of Psychology, University of AmsterdamDepartment of Psychology, University of AmsterdamResearch Institute of Child Development and Education, University of AmsterdamFocus Technologies B.V.Focus Technologies B.V.Smart Distance LabSmart Distance LabDepartment of Psychology, University of AmsterdamDepartment of Psychology, University of AmsterdamDepartment of Psychology, University of AmsterdamAbstract In the wake of the COVID-19 pandemic, physical distancing behavior turned out to be key to mitigating the virus spread. Therefore, it is crucial that we understand how we can successfully alter our behavior and promote physical distancing. We present a framework to systematically assess the effectiveness of behavioral interventions to stimulate physical distancing. In addition, we demonstrate the feasibility of this framework in a large-scale natural experiment (N = 639) conducted during an art fair. In an experimental design, we varied interventions to evaluate the effect of face masks, walking directions, and immediate feedback on visitors’ contacts. We represent visitors as nodes, and their contacts as links in a contact network. Subsequently, we used network modelling to test for differences in these contact networks. We find no evidence that face masks influence physical distancing, while unidirectional walking directions and buzzer feedback do positively impact physical distancing. This study offers a feasible way to optimize physical distancing interventions through scientific research. As such, the presented framework provides society with the means to directly evaluate interventions, so that policy can be based on evidence rather than conjecture.https://doi.org/10.1038/s41598-021-98964-z
spellingShingle Tessa F. Blanken
Charlotte C. Tanis
Floor H. Nauta
Fabian Dablander
Bonne J. H. Zijlstra
Rick R. M. Bouten
Quinten H. Oostvogel
Meier J. Boersma
Maya V. van der Steenhoven
Frenk van Harreveld
Sanne de Wit
Denny Borsboom
Promoting physical distancing during COVID-19: a systematic approach to compare behavioral interventions
Scientific Reports
title Promoting physical distancing during COVID-19: a systematic approach to compare behavioral interventions
title_full Promoting physical distancing during COVID-19: a systematic approach to compare behavioral interventions
title_fullStr Promoting physical distancing during COVID-19: a systematic approach to compare behavioral interventions
title_full_unstemmed Promoting physical distancing during COVID-19: a systematic approach to compare behavioral interventions
title_short Promoting physical distancing during COVID-19: a systematic approach to compare behavioral interventions
title_sort promoting physical distancing during covid 19 a systematic approach to compare behavioral interventions
url https://doi.org/10.1038/s41598-021-98964-z
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