PLAY! Fun, facts, and the construction of engagement in the LEGOLAND theme parks website
As digital communication has been challenging traditional monomodality, and as tourist offer has been increasing over the last decades, the language of tourist promotion in the Web has progressively been evolving into a multilayered and multiliteracy model, bridging verbal and visual language in a n...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2018-05-01
|
| Series: | Scripta Manent |
| Subjects: | |
| Online Access: | http://scriptamanent.sdutsj.edus.si/ScriptaManent/article/view/238 |