UNDERSTANDING THE INFLUENCE OF FOOD VALUE ON FAST-FOOD CUSTOMER BEHAVIOR: A STUDY ON THE MEDIATING ROLE OF BLOGGER REVIEWS AND MODERATING EFFECT OF CONTENT CREDIBILITY

UNDERSTANDING THE INFLUENCE OF FOOD VALUE ON FAST-FOOD CUSTOMER BEHAVIOR: A STUDY ON THE MEDIATING ROLE OF BLOGGER REVIEWS AND MODERATING EFFECT OF CONTENT CREDIBILITY

This study proposes investigating the effect of food value on food bloggers' reviews (i.e., the direct effect) and the customers' purchase intentions (i.e., the direct and indirect effects) of fast-food restaurants. In addition, this study examines the moderating role of content credibil...

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Bibliographic Details
Main Authors: Foda M. AISHA, Amany E. SALEM, Muhanna Y. ALMAKHAYITAH, Khaled GHAZY, Hisham M. AL-SMADI, Maria GOZNER, Mohamed A.S ELSAYED
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2024-01-01
Series:Geo Journal of Tourism and Geosites
Subjects:
food value
purchase intention
word of mouth
food bloggers’ reviews
content credibility
fast-food restaurant
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-1-2024/gtg.52101-1178.pdf

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