UNDERSTANDING THE INFLUENCE OF FOOD VALUE ON FAST-FOOD CUSTOMER BEHAVIOR: A STUDY ON THE MEDIATING ROLE OF BLOGGER REVIEWS AND MODERATING EFFECT OF CONTENT CREDIBILITY
This study proposes investigating the effect of food value on food bloggers' reviews (i.e., the direct effect) and the customers' purchase intentions (i.e., the direct and indirect effects) of fast-food restaurants. In addition, this study examines the moderating role of content credibil...
Main Authors: | Foda M. AISHA, Amany E. SALEM, Muhanna Y. ALMAKHAYITAH, Khaled GHAZY, Hisham M. AL-SMADI, Maria GOZNER, Mohamed A.S ELSAYED |
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Format: | Article |
Language: | English |
Published: |
Editura Universităţii din Oradea
2024-01-01
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Series: | Geo Journal of Tourism and Geosites |
Subjects: | |
Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-1-2024/gtg.52101-1178.pdf |
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