A UTAUT-Based Framework for Analyzing Users’ Intention to Adopt Artificial Intelligence in Human Resource Recruitment: A Case Study of Thailand

Recruitment is a fundamental aspect of Human Resource Management to drive organizational performance. Traditional recruitment processes, with manual stages, are time-consuming and inefficient. Artificial Intelligence (AI), which demonstrates its potential in various sectors such as healthcare, educa...

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Bibliographic Details
Main Authors: Tanatorn Tanantong, Piriyapong Wongras
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Systems
Subjects:
Online Access:https://www.mdpi.com/2079-8954/12/1/28

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