L’affichage publicitaire de la ville d’Annaba, champ de fabrication néologique
This contribution opens with an urbain sociolinguistic perspective examining the neological phenomenon placarded in the advertising display of the city of Annaba in Algeria. Starting from the contact of languages, resulting from socio-economic vitality and advertising progress, a dynamic neologism a...
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| Format: | Article |
| Language: | fra |
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Université Abderrahmane Mira
2023-06-01
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| Series: | Multilinguales |
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| Online Access: | http://journals.openedition.org/multilinguales/10553 |
| Summary: | This contribution opens with an urbain sociolinguistic perspective examining the neological phenomenon placarded in the advertising display of the city of Annaba in Algeria. Starting from the contact of languages, resulting from socio-economic vitality and advertising progress, a dynamic neologism and a rhetorical richness are revealed, creating a living advertising glossary that is made in urban streets. |
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| ISSN: | 2335-1535 2335-1853 |