ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER
This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analys...
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| Format: | Article |
| Language: | English |
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Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2017-09-01
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| Series: | Jurnal Aspikom |
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| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/107 |
| _version_ | 1797960283974533120 |
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| author | Tuti Widiastuti Widiastuti |
| author_facet | Tuti Widiastuti Widiastuti |
| author_sort | Tuti Widiastuti Widiastuti |
| collection | DOAJ |
| description | This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analysis method. The study population was the whole text or tweets made by Ridwan Kamil through his twitter account (@ridwankamil). This study shows, twitter contents can shape one’s personal branding. Establishment of personal branding can be done through posts made in his twitter. The formation of personal branding is seen from the theme of writing, retweet and favorite number, type of writing, the uniqueness of writing and writing direction. Establishment of personal branding is required by a person not only through the writings conveyed through the media, but also the need for real action participation and involvement in community life. |
| first_indexed | 2024-04-11T00:44:49Z |
| format | Article |
| id | doaj.art-7dfa1805da264ad68f7225441361e9e4 |
| institution | Directory Open Access Journal |
| issn | 2087-0442 2548-8309 |
| language | English |
| last_indexed | 2024-04-11T00:44:49Z |
| publishDate | 2017-09-01 |
| publisher | Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) |
| record_format | Article |
| series | Jurnal Aspikom |
| spelling | doaj.art-7dfa1805da264ad68f7225441361e9e42023-01-05T23:54:11ZengAsosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)Jurnal Aspikom2087-04422548-83092017-09-013358860310.24329/aspikom.v3i3.107112ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTERTuti Widiastuti Widiastuti0Program Studi Ilmu Komunnikasi, Universitas BakrieThis study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analysis method. The study population was the whole text or tweets made by Ridwan Kamil through his twitter account (@ridwankamil). This study shows, twitter contents can shape one’s personal branding. Establishment of personal branding can be done through posts made in his twitter. The formation of personal branding is seen from the theme of writing, retweet and favorite number, type of writing, the uniqueness of writing and writing direction. Establishment of personal branding is required by a person not only through the writings conveyed through the media, but also the need for real action participation and involvement in community life.http://jurnalaspikom.org/index.php/aspikom/article/view/107elaboration likelihood model, personal branding, twitter |
| spellingShingle | Tuti Widiastuti Widiastuti ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER Jurnal Aspikom elaboration likelihood model, personal branding, twitter |
| title | ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER |
| title_full | ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER |
| title_fullStr | ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER |
| title_full_unstemmed | ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER |
| title_short | ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER |
| title_sort | analisis elaboration likelihood model dalam pembentukan personal branding di twitter |
| topic | elaboration likelihood model, personal branding, twitter |
| url | http://jurnalaspikom.org/index.php/aspikom/article/view/107 |
| work_keys_str_mv | AT tutiwidiastutiwidiastuti analisiselaborationlikelihoodmodeldalampembentukanpersonalbrandingditwitter |