Marketing of Non-commercial Subjects: Implementation to the Contentof Training in Specialty 029 “Information, Library and Archive”

The purpose of the article is to substantiate the feasibility of implementing the discipline “Marketing of nonprofit entities” to the content of education in the specialty 029 “Information, Library and Archival Affairs”. Theresearch methodology is based on a set of general scientific methods of gene...

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Bibliographic Details
Main Author: Kasian Vladislav
Format: Article
Language:English
Published: Vernadsky National Library of Ukraine 2021-01-01
Series:Bìblìotečnij vìsnik
Subjects:
Online Access: http://nbuv.gov.ua/j-pdf/bv_2021_2_10.pdf