The theory of social representations: overview and critique

There is no doubt that the theory of social representations is one of the most popular, but at the same time one of the most controversial theories in contemporary social psychology. Its author, Serge Moscovici, conceived it with the explicit intention to create an alternative to the prevailing indi...

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Main Author: Matej Černigoj
Format: Article
Language:English
Published: Slovenian Psychologists' Association 2000-03-01
Series:Psihološka Obzorja
Subjects:
Online Access:http://psiholoska-obzorja.si/arhiv_clanki/2000_1/cernigoj.pdf
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author Matej Černigoj
author_facet Matej Černigoj
author_sort Matej Černigoj
collection DOAJ
description There is no doubt that the theory of social representations is one of the most popular, but at the same time one of the most controversial theories in contemporary social psychology. Its author, Serge Moscovici, conceived it with the explicit intention to create an alternative to the prevailing individualistic and psychologising, North-American social psychology. The theory of social representations is aimed at being a new social-psyhological paradigm, which would enable this scientific field to occupy a central place among the social sciencies. This place is supposed to be reserved for the field that would be able to connect the individual and the collective level of explanation of human behaviour. Because of such promisses, the theory of social representations took over the immagination of many european scholars, and research that refers to it in some way is abundant. However, there is also a darker side to the theory. It is incomplete and full of internal inconsistencies. Some authors repeatedly stress these points, but apparently without any considerable success. The theory of social representations has recently been presented in Slovenia (Vec, 1999), but without any serious attempt of evaluation and therefore, in my view, in an unsatisfactory way. Here I try to fill this gap, and so I focus on the logical structure of the theory and at its existing critiques. At the same time I try to explain the reasons for the theory's great popularity from a historical and socio-psychological point of view. In order to accomplish all that, I try to present the theory of social representations first, which — although already attempted many times — is by no means an easy task.
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spelling doaj.art-7e0906f216b04623935c7a5f917008732022-12-21T21:34:24ZengSlovenian Psychologists' AssociationPsihološka Obzorja2350-51412000-03-019123382The theory of social representations: overview and critiqueMatej ČernigojThere is no doubt that the theory of social representations is one of the most popular, but at the same time one of the most controversial theories in contemporary social psychology. Its author, Serge Moscovici, conceived it with the explicit intention to create an alternative to the prevailing individualistic and psychologising, North-American social psychology. The theory of social representations is aimed at being a new social-psyhological paradigm, which would enable this scientific field to occupy a central place among the social sciencies. This place is supposed to be reserved for the field that would be able to connect the individual and the collective level of explanation of human behaviour. Because of such promisses, the theory of social representations took over the immagination of many european scholars, and research that refers to it in some way is abundant. However, there is also a darker side to the theory. It is incomplete and full of internal inconsistencies. Some authors repeatedly stress these points, but apparently without any considerable success. The theory of social representations has recently been presented in Slovenia (Vec, 1999), but without any serious attempt of evaluation and therefore, in my view, in an unsatisfactory way. Here I try to fill this gap, and so I focus on the logical structure of the theory and at its existing critiques. At the same time I try to explain the reasons for the theory's great popularity from a historical and socio-psychological point of view. In order to accomplish all that, I try to present the theory of social representations first, which — although already attempted many times — is by no means an easy task.http://psiholoska-obzorja.si/arhiv_clanki/2000_1/cernigoj.pdfsocial psychologysocial representationscollective representationscritiquetheory
spellingShingle Matej Černigoj
The theory of social representations: overview and critique
Psihološka Obzorja
social psychology
social representations
collective representations
critique
theory
title The theory of social representations: overview and critique
title_full The theory of social representations: overview and critique
title_fullStr The theory of social representations: overview and critique
title_full_unstemmed The theory of social representations: overview and critique
title_short The theory of social representations: overview and critique
title_sort theory of social representations overview and critique
topic social psychology
social representations
collective representations
critique
theory
url http://psiholoska-obzorja.si/arhiv_clanki/2000_1/cernigoj.pdf
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