Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 years
This paper reviews the transformation of Ukrainian consumption patterns since 1991 and the impact this change had on Ukrainian consumers. The authors research the market forces and the influence those forces had on the consumer behavior. Also, the authors conclude that these market forces resulted i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2017-06-01
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| Series: | Geopolitics under Globalization |
| Subjects: | |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9480/GG_2017_02_Sanko_1.pdf |
| _version_ | 1819078784883621888 |
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| author | Hanna Sanko Artem Koldovskyi |
| author_facet | Hanna Sanko Artem Koldovskyi |
| author_sort | Hanna Sanko |
| collection | DOAJ |
| description | This paper reviews the transformation of Ukrainian consumption patterns since 1991 and the impact this change had on Ukrainian consumers. The authors research the market forces and the influence those forces had on the consumer behavior. Also, the authors conclude that these market forces resulted in transforming consumer behavior and consumption patterns. In this paper presents a conceptual analysis of the possible choices of market models and the implications of the Ukrainian society. Scientific findings demonstrate that users in Ukraine often play the main role in the creation of new conceptual products. But at the same time, there is a paucity of literature on this problem. The authors report a very high level of novelty by these consumers. The outcomes also reveal that innovating users can be distinguished from some non-innovating ones. Finally, innovation by users can be a significant basis of new product thoughts and ideas for consumer goods companies. |
| first_indexed | 2024-12-21T19:18:36Z |
| format | Article |
| id | doaj.art-7e379b6ed3a947b98d45d891ad1218e0 |
| institution | Directory Open Access Journal |
| issn | 2543-5493 2543-9820 |
| language | English |
| last_indexed | 2024-12-21T19:18:36Z |
| publishDate | 2017-06-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Geopolitics under Globalization |
| spelling | doaj.art-7e379b6ed3a947b98d45d891ad1218e02022-12-21T18:53:00ZengLLC "CPC "Business Perspectives"Geopolitics under Globalization2543-54932543-98202017-06-011241210.21511/gg.01(2).2017.019480Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 yearsHanna Sanko0Artem Koldovskyi1Professor, M.S. in Accounting and Audit, Colorado State University, Global CampusPh.D., Senior Lecturer, Accounting and Tax Department, Sumy State UniversityThis paper reviews the transformation of Ukrainian consumption patterns since 1991 and the impact this change had on Ukrainian consumers. The authors research the market forces and the influence those forces had on the consumer behavior. Also, the authors conclude that these market forces resulted in transforming consumer behavior and consumption patterns. In this paper presents a conceptual analysis of the possible choices of market models and the implications of the Ukrainian society. Scientific findings demonstrate that users in Ukraine often play the main role in the creation of new conceptual products. But at the same time, there is a paucity of literature on this problem. The authors report a very high level of novelty by these consumers. The outcomes also reveal that innovating users can be distinguished from some non-innovating ones. Finally, innovation by users can be a significant basis of new product thoughts and ideas for consumer goods companies.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9480/GG_2017_02_Sanko_1.pdfconsumer behaviorconsumptioninnovation efficiencyUkrainian consumerUkrainian society |
| spellingShingle | Hanna Sanko Artem Koldovskyi Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 years Geopolitics under Globalization consumer behavior consumption innovation efficiency Ukrainian consumer Ukrainian society |
| title | Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 years |
| title_full | Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 years |
| title_fullStr | Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 years |
| title_full_unstemmed | Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 years |
| title_short | Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 years |
| title_sort | analysis of consumers innovation efficiency changes of the consumption patterns in the ukrainian society over the last 25 years |
| topic | consumer behavior consumption innovation efficiency Ukrainian consumer Ukrainian society |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9480/GG_2017_02_Sanko_1.pdf |
| work_keys_str_mv | AT hannasanko analysisofconsumersinnovationefficiencychangesoftheconsumptionpatternsintheukrainiansocietyoverthelast25years AT artemkoldovskyi analysisofconsumersinnovationefficiencychangesoftheconsumptionpatternsintheukrainiansocietyoverthelast25years |