MEASURING SUSTAINABLE CONSUMPTION AND SOCIAL CAPITAL

The present paper, of descriptive method, is proposed to measure the behavior related to sustainable consumption and social capital, evaluating the existence of relations between these concepts. The quantitative research was conducted in the city of Caxias do Sul, Brazil, with a sample of Business M...

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Main Authors: Janaina Macke, Mirele Tódero
Format: Article
Language:Portuguese
Published: Universidade de Santa Cruz do Sul 2011-10-01
Series:Redes
Subjects:
Online Access:https://online.unisc.br/seer/index.php/redes/article/view/1728
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author Janaina Macke
Mirele Tódero
author_facet Janaina Macke
Mirele Tódero
author_sort Janaina Macke
collection DOAJ
description The present paper, of descriptive method, is proposed to measure the behavior related to sustainable consumption and social capital, evaluating the existence of relations between these concepts. The quantitative research was conducted in the city of Caxias do Sul, Brazil, with a sample of Business Management students from a local College. It was used descriptive statistics, factor analysis, linear regression and analysis of variance. The results showed that the respondents have not practiced sustainable consumption yet. The relation between the level of environmental awareness in consumer behavior to the level of social capital of the respondents pointed out the variables related to proactivity in the social diversity and tolerance, as significant in the process of social construction that leads to conscious consumption. Moreover, on the evaluation of capital, the variables related to participation in the community had lower levels of capital, while the variables related to the work environment have the best performances. The analyses of the research findings consider the socio-cultural aspects of the study area and it is therefore seeking to build relationships that are aligned with the specific and the endogenous forces of the site.
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spelling doaj.art-7e4c2d210ed74c9591a44483a5d163892022-12-21T18:47:29ZporUniversidade de Santa Cruz do SulRedes1414-71061982-67452011-10-0116220122610.17058/redes.v16i2.17281113MEASURING SUSTAINABLE CONSUMPTION AND SOCIAL CAPITALJanaina MackeMirele TóderoThe present paper, of descriptive method, is proposed to measure the behavior related to sustainable consumption and social capital, evaluating the existence of relations between these concepts. The quantitative research was conducted in the city of Caxias do Sul, Brazil, with a sample of Business Management students from a local College. It was used descriptive statistics, factor analysis, linear regression and analysis of variance. The results showed that the respondents have not practiced sustainable consumption yet. The relation between the level of environmental awareness in consumer behavior to the level of social capital of the respondents pointed out the variables related to proactivity in the social diversity and tolerance, as significant in the process of social construction that leads to conscious consumption. Moreover, on the evaluation of capital, the variables related to participation in the community had lower levels of capital, while the variables related to the work environment have the best performances. The analyses of the research findings consider the socio-cultural aspects of the study area and it is therefore seeking to build relationships that are aligned with the specific and the endogenous forces of the site.https://online.unisc.br/seer/index.php/redes/article/view/1728consumo sustentávelcapital socialdesenvolvimento sustentável
spellingShingle Janaina Macke
Mirele Tódero
MEASURING SUSTAINABLE CONSUMPTION AND SOCIAL CAPITAL
Redes
consumo sustentável
capital social
desenvolvimento sustentável
title MEASURING SUSTAINABLE CONSUMPTION AND SOCIAL CAPITAL
title_full MEASURING SUSTAINABLE CONSUMPTION AND SOCIAL CAPITAL
title_fullStr MEASURING SUSTAINABLE CONSUMPTION AND SOCIAL CAPITAL
title_full_unstemmed MEASURING SUSTAINABLE CONSUMPTION AND SOCIAL CAPITAL
title_short MEASURING SUSTAINABLE CONSUMPTION AND SOCIAL CAPITAL
title_sort measuring sustainable consumption and social capital
topic consumo sustentável
capital social
desenvolvimento sustentável
url https://online.unisc.br/seer/index.php/redes/article/view/1728
work_keys_str_mv AT janainamacke measuringsustainableconsumptionandsocialcapital
AT mireletodero measuringsustainableconsumptionandsocialcapital