A New Marketing Recommendation System Using a Hybrid Approach to Generate Smart Offers
In order to increase sales, companies try their best to develop relevant offers that anticipate customer needs. One way to achieve this is by leveraging artificial intelligence algorithms that process data collected based on customer transactions, extract insights and patterns from them, and then pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-12-01
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| Series: | Applied Computer Systems |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/acss-2022-0016 |