Price elasticity of demand for ready-to-drink sugar-sweetened beverages in Brazil.

The taxation of sugar-sweetened beverages is a policy that has been adopted in many countries worldwide, including Latin American, to reduce sugar consumption. However, little is known about how taxation on these products may affect their demand. The present study aims to estimate the price elastici...

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Main Authors: Auberth Henrik Venson, Larissa Barbosa Cardoso, Flaviane Souza Santiago, Kênia Barreiro de Souza, Renata Moraes Bielemann
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2023-01-01
Series:PLoS ONE
Online Access:https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0293413&type=printable
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author Auberth Henrik Venson
Larissa Barbosa Cardoso
Flaviane Souza Santiago
Kênia Barreiro de Souza
Renata Moraes Bielemann
author_facet Auberth Henrik Venson
Larissa Barbosa Cardoso
Flaviane Souza Santiago
Kênia Barreiro de Souza
Renata Moraes Bielemann
author_sort Auberth Henrik Venson
collection DOAJ
description The taxation of sugar-sweetened beverages is a policy that has been adopted in many countries worldwide, including Latin American, to reduce sugar consumption. However, little is known about how taxation on these products may affect their demand. The present study aims to estimate the price elasticity of demand for sugar-sweetened beverages in Brazil. This study advances the literature by proposing a breakdown between ready-to-drink sugar-sweetened beverages and sugar-sweetened beverages that require some preparation before being consumed. With this disaggregation, it is possible to obtain more accurate elasticities for the group of products that will be effectively taxed. We estimated a Quadratic Almost Ideal Demand System (QUAIDS) model using the Household Budget Survey 2017-2018 microdata. The results show that ready-to-drink beverages is more consumed but less sensitive to changes in price than prepared beverages. The price elasticity of demand for ready-to-drink and prepared sugar-sweetened beverages was -1.19 and -3.38. Additionally, we observe heterogeneity in these price elasticities across household incomes, with a more elastic demand among lower-income households for ready to drink beverages. The findings suggest that taxing ready-to-drink sweetened beverages could potentially reduce sugar consumption directly through a decrease in the consumption of sugary drinks and this effect could be reinforced by reducing the consumption of other sugar-rich products. Therefore, the taxation police should effective contribute to minimize health risks associated to the sugar consumption.
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spelling doaj.art-7e68d1e6fe604c98a6d15e64a05bc8c12023-11-07T05:34:51ZengPublic Library of Science (PLoS)PLoS ONE1932-62032023-01-011811e029341310.1371/journal.pone.0293413Price elasticity of demand for ready-to-drink sugar-sweetened beverages in Brazil.Auberth Henrik VensonLarissa Barbosa CardosoFlaviane Souza SantiagoKênia Barreiro de SouzaRenata Moraes BielemannThe taxation of sugar-sweetened beverages is a policy that has been adopted in many countries worldwide, including Latin American, to reduce sugar consumption. However, little is known about how taxation on these products may affect their demand. The present study aims to estimate the price elasticity of demand for sugar-sweetened beverages in Brazil. This study advances the literature by proposing a breakdown between ready-to-drink sugar-sweetened beverages and sugar-sweetened beverages that require some preparation before being consumed. With this disaggregation, it is possible to obtain more accurate elasticities for the group of products that will be effectively taxed. We estimated a Quadratic Almost Ideal Demand System (QUAIDS) model using the Household Budget Survey 2017-2018 microdata. The results show that ready-to-drink beverages is more consumed but less sensitive to changes in price than prepared beverages. The price elasticity of demand for ready-to-drink and prepared sugar-sweetened beverages was -1.19 and -3.38. Additionally, we observe heterogeneity in these price elasticities across household incomes, with a more elastic demand among lower-income households for ready to drink beverages. The findings suggest that taxing ready-to-drink sweetened beverages could potentially reduce sugar consumption directly through a decrease in the consumption of sugary drinks and this effect could be reinforced by reducing the consumption of other sugar-rich products. Therefore, the taxation police should effective contribute to minimize health risks associated to the sugar consumption.https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0293413&type=printable
spellingShingle Auberth Henrik Venson
Larissa Barbosa Cardoso
Flaviane Souza Santiago
Kênia Barreiro de Souza
Renata Moraes Bielemann
Price elasticity of demand for ready-to-drink sugar-sweetened beverages in Brazil.
PLoS ONE
title Price elasticity of demand for ready-to-drink sugar-sweetened beverages in Brazil.
title_full Price elasticity of demand for ready-to-drink sugar-sweetened beverages in Brazil.
title_fullStr Price elasticity of demand for ready-to-drink sugar-sweetened beverages in Brazil.
title_full_unstemmed Price elasticity of demand for ready-to-drink sugar-sweetened beverages in Brazil.
title_short Price elasticity of demand for ready-to-drink sugar-sweetened beverages in Brazil.
title_sort price elasticity of demand for ready to drink sugar sweetened beverages in brazil
url https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0293413&type=printable
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