The Concept of Localness (“Tutėĭshastsʹ”) in Visual Communication in Public Space in Belarus as a Source of Exclusion
Does the presence of several languages in visual communication in public space mean tolerance and equality between those who use them? Visual communication in public space creates and employs the concept of belonging to a community and constructs identity. Thus, multilingual public space communicat...
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| Format: | Article |
| Language: | English |
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Institute of Slavic Studies, Polish Academy of Sciences
2023-01-01
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| Series: | Sprawy Narodowościowe. Seria nowa |
| Subjects: | |
| Online Access: | https://journals.ispan.edu.pl/index.php/sn/article/view/2826 |
| _version_ | 1797648731627061248 |
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| author | Ala Pihalskaya |
| author_facet | Ala Pihalskaya |
| author_sort | Ala Pihalskaya |
| collection | DOAJ |
| description |
Does the presence of several languages in visual communication in public space mean tolerance and equality between those who use them? Visual communication in public space creates and employs the concept of belonging to a community and constructs identity. Thus, multilingual public space communication may produce different meanings and identity mechanisms. In the article, I reconstruct the meanings produced in this communication in two periods of the national rise in Belarus (the 1920s and 1990s–2000s) and the concept of local identity they built. I show how they were shaped and what kind of exclusion mechanisms were produced in relatively different cultural contexts to preserve multilingualism in public space communications. To do this, I compare city signboards and printed materials from both periods.
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| first_indexed | 2024-03-11T15:36:14Z |
| format | Article |
| id | doaj.art-7e6f3faadbfa4f17a1fe5d0a09f3da4f |
| institution | Directory Open Access Journal |
| issn | 2392-2427 |
| language | English |
| last_indexed | 2024-03-11T15:36:14Z |
| publishDate | 2023-01-01 |
| publisher | Institute of Slavic Studies, Polish Academy of Sciences |
| record_format | Article |
| series | Sprawy Narodowościowe. Seria nowa |
| spelling | doaj.art-7e6f3faadbfa4f17a1fe5d0a09f3da4f2023-10-26T16:31:51ZengInstitute of Slavic Studies, Polish Academy of SciencesSprawy Narodowościowe. Seria nowa2392-24272023-01-015410.11649/sn.2826The Concept of Localness (“Tutėĭshastsʹ”) in Visual Communication in Public Space in Belarus as a Source of ExclusionAla Pihalskaya0Instytut Slawistyki Polskiej Akademii Nauk [Institute of Slavic Studies, Polish Academy of Sciences], Warsaw Does the presence of several languages in visual communication in public space mean tolerance and equality between those who use them? Visual communication in public space creates and employs the concept of belonging to a community and constructs identity. Thus, multilingual public space communication may produce different meanings and identity mechanisms. In the article, I reconstruct the meanings produced in this communication in two periods of the national rise in Belarus (the 1920s and 1990s–2000s) and the concept of local identity they built. I show how they were shaped and what kind of exclusion mechanisms were produced in relatively different cultural contexts to preserve multilingualism in public space communications. To do this, I compare city signboards and printed materials from both periods. https://journals.ispan.edu.pl/index.php/sn/article/view/2826Belarusnational identityvisual communicationrepresentationtypefaces |
| spellingShingle | Ala Pihalskaya The Concept of Localness (“Tutėĭshastsʹ”) in Visual Communication in Public Space in Belarus as a Source of Exclusion Sprawy Narodowościowe. Seria nowa Belarus national identity visual communication representation typefaces |
| title | The Concept of Localness (“Tutėĭshastsʹ”) in Visual Communication in Public Space in Belarus as a Source of Exclusion |
| title_full | The Concept of Localness (“Tutėĭshastsʹ”) in Visual Communication in Public Space in Belarus as a Source of Exclusion |
| title_fullStr | The Concept of Localness (“Tutėĭshastsʹ”) in Visual Communication in Public Space in Belarus as a Source of Exclusion |
| title_full_unstemmed | The Concept of Localness (“Tutėĭshastsʹ”) in Visual Communication in Public Space in Belarus as a Source of Exclusion |
| title_short | The Concept of Localness (“Tutėĭshastsʹ”) in Visual Communication in Public Space in Belarus as a Source of Exclusion |
| title_sort | concept of localness tuteishasts in visual communication in public space in belarus as a source of exclusion |
| topic | Belarus national identity visual communication representation typefaces |
| url | https://journals.ispan.edu.pl/index.php/sn/article/view/2826 |
| work_keys_str_mv | AT alapihalskaya theconceptoflocalnesstuteishastsʹinvisualcommunicationinpublicspaceinbelarusasasourceofexclusion AT alapihalskaya conceptoflocalnesstuteishastsʹinvisualcommunicationinpublicspaceinbelarusasasourceofexclusion |