Design Thinking Applied in the Coffee Industry: With Common Sense to Unexpected Outcomes

Design Thinking is a human-centered innovation approach that has gained increasing attention in recent years, as it promises to manage complexity and supports organizations to prepare for a competitive future. Design Thinking helps to uncover the non-obvious that might remain hidden with purely anal...

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Main Author: Kirstin Kohler
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Proceedings
Subjects:
Online Access:https://www.mdpi.com/2504-3900/89/1/24
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author Kirstin Kohler
author_facet Kirstin Kohler
author_sort Kirstin Kohler
collection DOAJ
description Design Thinking is a human-centered innovation approach that has gained increasing attention in recent years, as it promises to manage complexity and supports organizations to prepare for a competitive future. Design Thinking helps to uncover the non-obvious that might remain hidden with purely analytical thinking. As such, it serves to identify new business opportunities and to address complex social or environmental challenges. The talk will provide insights into the Design Thinking projects conducted at Mannheim University of Applied Sciences with international partners. Drawing from examples out of the coffee industry, the essential elements of the approach will be explained and the audience will become inspired to rethink their own pathways to innovation.
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spelling doaj.art-7e77eb872fbe455c9ee30a93cb7c57892023-11-19T12:37:26ZengMDPI AGProceedings2504-39002023-08-018912410.3390/ICC2023-14832Design Thinking Applied in the Coffee Industry: With Common Sense to Unexpected OutcomesKirstin Kohler0inno.space—Design Factory Mannheim, University of Applied Sciences Mannheim, Paul-Wittsack-Straße 10, 68163 Mannheim, GermanyDesign Thinking is a human-centered innovation approach that has gained increasing attention in recent years, as it promises to manage complexity and supports organizations to prepare for a competitive future. Design Thinking helps to uncover the non-obvious that might remain hidden with purely analytical thinking. As such, it serves to identify new business opportunities and to address complex social or environmental challenges. The talk will provide insights into the Design Thinking projects conducted at Mannheim University of Applied Sciences with international partners. Drawing from examples out of the coffee industry, the essential elements of the approach will be explained and the audience will become inspired to rethink their own pathways to innovation.https://www.mdpi.com/2504-3900/89/1/24innovationcoffee industrydesign thinking
spellingShingle Kirstin Kohler
Design Thinking Applied in the Coffee Industry: With Common Sense to Unexpected Outcomes
Proceedings
innovation
coffee industry
design thinking
title Design Thinking Applied in the Coffee Industry: With Common Sense to Unexpected Outcomes
title_full Design Thinking Applied in the Coffee Industry: With Common Sense to Unexpected Outcomes
title_fullStr Design Thinking Applied in the Coffee Industry: With Common Sense to Unexpected Outcomes
title_full_unstemmed Design Thinking Applied in the Coffee Industry: With Common Sense to Unexpected Outcomes
title_short Design Thinking Applied in the Coffee Industry: With Common Sense to Unexpected Outcomes
title_sort design thinking applied in the coffee industry with common sense to unexpected outcomes
topic innovation
coffee industry
design thinking
url https://www.mdpi.com/2504-3900/89/1/24
work_keys_str_mv AT kirstinkohler designthinkingappliedinthecoffeeindustrywithcommonsensetounexpectedoutcomes