Research on the Copyright Value Evaluation Model of Online Movies Based on the Fuzzy Evaluation Method and Analytic Hierarchy Process
With the rapid development of video websites, copyright management and the protection of online movies are facing severe challenges. With the strengthening of intellectual property protection, copyright value management has become necessary for the transformation of copyright value, which is of grea...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-08-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/11/8/405 |
| _version_ | 1827728628347043840 |
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| author | Peiyi Song Yutong Liu Jianghua Sun |
| author_facet | Peiyi Song Yutong Liu Jianghua Sun |
| author_sort | Peiyi Song |
| collection | DOAJ |
| description | With the rapid development of video websites, copyright management and the protection of online movies are facing severe challenges. With the strengthening of intellectual property protection, copyright value management has become necessary for the transformation of copyright value, which is of great significance for the healthy development of the industry. Based on the current development status of China’s online movie offerings, online movies were collected from China’s three major video platforms between 2016 and 2018 as research objects, and a set of scientific and effective online movie copyright value assessment methods and systems are proposed through the fuzzy comprehensive evaluation method, analytic hierarchy process, Delphi method, and empirical research. In this study, using data collected through a questionnaire survey, a fuzzy evaluation method is applied to establish the evaluation index of the copyright value of online movies. Moreover, according to the Delphi method, expert suggestions are collected, the indexes are scientifically corrected in the market, and the weights of the copyright value evaluation index of online movies both before and after broadcasting are calculated using the analytic hierarchy process. On this basis, by applying big data analysis, the communication effect index, prebroadcast value score evaluation index, and postbroadcast value evaluation index are deeply analyzed, and the copyright value evaluation model of online movies both before and after broadcasting is established. Finally, based on market feedback data, the evaluation models are revised and empirically tested to verify the scientificity and rationality of the copyright evaluation method proposed in this study. The results show that the proposed methods and systems for evaluating the copyright value of online movies are scientific and effective. This study provides new insights for all types of movie and television production organizations and video playback platforms on how to design effective copyright value evaluation models and practice methods for online movies. |
| first_indexed | 2024-03-10T23:32:43Z |
| format | Article |
| id | doaj.art-7e990501cf3542a6bf83ded1de8f2380 |
| institution | Directory Open Access Journal |
| issn | 2079-8954 |
| language | English |
| last_indexed | 2024-03-10T23:32:43Z |
| publishDate | 2023-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Systems |
| spelling | doaj.art-7e990501cf3542a6bf83ded1de8f23802023-11-19T03:12:43ZengMDPI AGSystems2079-89542023-08-0111840510.3390/systems11080405Research on the Copyright Value Evaluation Model of Online Movies Based on the Fuzzy Evaluation Method and Analytic Hierarchy ProcessPeiyi Song0Yutong Liu1Jianghua Sun2School of Economics and Management, Communication University of China, Beijing 100024, ChinaSchool of Economics and Management, Communication University of China, Beijing 100024, ChinaSchool of Economics and Management, Communication University of China, Beijing 100024, ChinaWith the rapid development of video websites, copyright management and the protection of online movies are facing severe challenges. With the strengthening of intellectual property protection, copyright value management has become necessary for the transformation of copyright value, which is of great significance for the healthy development of the industry. Based on the current development status of China’s online movie offerings, online movies were collected from China’s three major video platforms between 2016 and 2018 as research objects, and a set of scientific and effective online movie copyright value assessment methods and systems are proposed through the fuzzy comprehensive evaluation method, analytic hierarchy process, Delphi method, and empirical research. In this study, using data collected through a questionnaire survey, a fuzzy evaluation method is applied to establish the evaluation index of the copyright value of online movies. Moreover, according to the Delphi method, expert suggestions are collected, the indexes are scientifically corrected in the market, and the weights of the copyright value evaluation index of online movies both before and after broadcasting are calculated using the analytic hierarchy process. On this basis, by applying big data analysis, the communication effect index, prebroadcast value score evaluation index, and postbroadcast value evaluation index are deeply analyzed, and the copyright value evaluation model of online movies both before and after broadcasting is established. Finally, based on market feedback data, the evaluation models are revised and empirically tested to verify the scientificity and rationality of the copyright evaluation method proposed in this study. The results show that the proposed methods and systems for evaluating the copyright value of online movies are scientific and effective. This study provides new insights for all types of movie and television production organizations and video playback platforms on how to design effective copyright value evaluation models and practice methods for online movies.https://www.mdpi.com/2079-8954/11/8/405copyright value evaluationonline moviefuzzy evaluation methodanalytic hierarchy process |
| spellingShingle | Peiyi Song Yutong Liu Jianghua Sun Research on the Copyright Value Evaluation Model of Online Movies Based on the Fuzzy Evaluation Method and Analytic Hierarchy Process Systems copyright value evaluation online movie fuzzy evaluation method analytic hierarchy process |
| title | Research on the Copyright Value Evaluation Model of Online Movies Based on the Fuzzy Evaluation Method and Analytic Hierarchy Process |
| title_full | Research on the Copyright Value Evaluation Model of Online Movies Based on the Fuzzy Evaluation Method and Analytic Hierarchy Process |
| title_fullStr | Research on the Copyright Value Evaluation Model of Online Movies Based on the Fuzzy Evaluation Method and Analytic Hierarchy Process |
| title_full_unstemmed | Research on the Copyright Value Evaluation Model of Online Movies Based on the Fuzzy Evaluation Method and Analytic Hierarchy Process |
| title_short | Research on the Copyright Value Evaluation Model of Online Movies Based on the Fuzzy Evaluation Method and Analytic Hierarchy Process |
| title_sort | research on the copyright value evaluation model of online movies based on the fuzzy evaluation method and analytic hierarchy process |
| topic | copyright value evaluation online movie fuzzy evaluation method analytic hierarchy process |
| url | https://www.mdpi.com/2079-8954/11/8/405 |
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