Sharing economy: Comparing users’ service quality perceptions in accommodation and transport on the case of Croatia

This paper focuses on the two most prevalent and economically significant services of the sharing economy: accommodation and transport. Its primary objective is to compare these two crucial sectors in terms of user perspective and their perceived service quality. Given that these platforms operate s...

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Main Authors: Doris Podrug, Dragana Grubišić
Format: Article
Language:English
Published: University of Split, Faculty of Economics 2023-01-01
Series:Management : Journal of Contemporary Management Issues
Subjects:
Online Access:https://hrcak.srce.hr/file/449995
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author Doris Podrug
Dragana Grubišić
author_facet Doris Podrug
Dragana Grubišić
author_sort Doris Podrug
collection DOAJ
description This paper focuses on the two most prevalent and economically significant services of the sharing economy: accommodation and transport. Its primary objective is to compare these two crucial sectors in terms of user perspective and their perceived service quality. Given that these platforms operate similarly, this study aims to determine if there are unique aspects that require different approaches or areas that need to be improved. This is crucial for making these platforms function better and provide a better experience for users. The quality of service was analysed through technical and social categories. The goal was to determine whether and how the aforementioned service quality categories affect user behaviour and whether there are differences in the ranking of service quality categories from the users’ perspective, depending on the individual sector of the sharing economy. On a sample of 327 respondents, SEM analysis was used to show that the technical and social categories of service quality positively and directly influence the behavioural intentions of users in the sharing economy in both the accommodation and transport sectors. The findings also revealed that, for the users of the sharing economy service in the accommodation sector, the social category of service quality is more important than the technical category, while for the users of the sharing economy services in the transport sector, the technical category of service quality is more important than the social one.
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spelling doaj.art-7e9f92c59e864f7b803f3aa88e2d2b6d2024-04-15T19:09:49ZengUniversity of Split, Faculty of EconomicsManagement : Journal of Contemporary Management Issues1331-01941846-33632023-01-0128Special Issue10712510.30924/mjcmi.28.si.8Sharing economy: Comparing users’ service quality perceptions in accommodation and transport on the case of CroatiaDoris Podrug0Dragana Grubišić1University of Split, Faculty of Economics, Bussines and Tourism, CroatiaUniversity of Split, Faculty of Economics, Bussines and Tourism, CroatiaThis paper focuses on the two most prevalent and economically significant services of the sharing economy: accommodation and transport. Its primary objective is to compare these two crucial sectors in terms of user perspective and their perceived service quality. Given that these platforms operate similarly, this study aims to determine if there are unique aspects that require different approaches or areas that need to be improved. This is crucial for making these platforms function better and provide a better experience for users. The quality of service was analysed through technical and social categories. The goal was to determine whether and how the aforementioned service quality categories affect user behaviour and whether there are differences in the ranking of service quality categories from the users’ perspective, depending on the individual sector of the sharing economy. On a sample of 327 respondents, SEM analysis was used to show that the technical and social categories of service quality positively and directly influence the behavioural intentions of users in the sharing economy in both the accommodation and transport sectors. The findings also revealed that, for the users of the sharing economy service in the accommodation sector, the social category of service quality is more important than the technical category, while for the users of the sharing economy services in the transport sector, the technical category of service quality is more important than the social one.https://hrcak.srce.hr/file/449995user perspectivesharing economyservice qualityaccommodationtransport
spellingShingle Doris Podrug
Dragana Grubišić
Sharing economy: Comparing users’ service quality perceptions in accommodation and transport on the case of Croatia
Management : Journal of Contemporary Management Issues
user perspective
sharing economy
service quality
accommodation
transport
title Sharing economy: Comparing users’ service quality perceptions in accommodation and transport on the case of Croatia
title_full Sharing economy: Comparing users’ service quality perceptions in accommodation and transport on the case of Croatia
title_fullStr Sharing economy: Comparing users’ service quality perceptions in accommodation and transport on the case of Croatia
title_full_unstemmed Sharing economy: Comparing users’ service quality perceptions in accommodation and transport on the case of Croatia
title_short Sharing economy: Comparing users’ service quality perceptions in accommodation and transport on the case of Croatia
title_sort sharing economy comparing users service quality perceptions in accommodation and transport on the case of croatia
topic user perspective
sharing economy
service quality
accommodation
transport
url https://hrcak.srce.hr/file/449995
work_keys_str_mv AT dorispodrug sharingeconomycomparingusersservicequalityperceptionsinaccommodationandtransportonthecaseofcroatia
AT draganagrubisic sharingeconomycomparingusersservicequalityperceptionsinaccommodationandtransportonthecaseofcroatia