Information search and media usage amongst adolescent Sowetons

Information search and media usage amongst adolescent Sowetons

This study investigates the buying behaviour of black adolescents in Soweto, with the aim of uncovering underlying trends which may be characteristic of other urban black teenagers. Specific objectives included investigating information search and media usage for confectionery products amongst black...

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Bibliographic Details
Main Authors:	D. Rousseau, S. Saunders
Format:	Article
Language:	English
Published:	AOSIS 1985-11-01
Series:	SA Journal of Industrial Psychology
Subjects:	media usage adolescent Sowetons
Online Access:	https://sajip.co.za/index.php/sajip/article/view/365

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