EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC

The paper focuses on the determinants of MICE tourism recovery post the COVID-19 pandemic. Using the case of South Africa, empirical data were collected by way of in-depth interviews with 19 key stakeholders in the MICE sector. The study findings reveal five key determinants of the recovery, (1) c...

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Main Authors: Refiloe Julia LEKGAU, Tembi Maloney TICHAAWA
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2023-09-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2023/gtg.49334-1118.pdf
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author Refiloe Julia LEKGAU
Tembi Maloney TICHAAWA
author_facet Refiloe Julia LEKGAU
Tembi Maloney TICHAAWA
author_sort Refiloe Julia LEKGAU
collection DOAJ
description The paper focuses on the determinants of MICE tourism recovery post the COVID-19 pandemic. Using the case of South Africa, empirical data were collected by way of in-depth interviews with 19 key stakeholders in the MICE sector. The study findings reveal five key determinants of the recovery, (1) change in focus of geographical markets, (2) varied recovery of the different economic industries, (3) limited airline access and connectivity, (4) destination image and (5) level of confidence of MICE attendees to travel. The paper’s theoretical significance lies in its timely contribution to studies on MICE tourism recovery and resilience, focusing on the developing nations' context. Further, the findings of the study, which delineate the recovery process of MICE events post-COVID-19 provide insights into building a resilient MICE sector.
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spelling doaj.art-7ec2b919bf484ebb8e8c6866bc38e8102023-10-05T13:32:54ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-09-014931195120310.30892/gtg.49334-1118EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMICRefiloe Julia LEKGAU0Tembi Maloney TICHAAWA1School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa, e-mail: rlegkau@uj.ac.zaSchool of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa, e-mail: tembit@uj.ac.zaThe paper focuses on the determinants of MICE tourism recovery post the COVID-19 pandemic. Using the case of South Africa, empirical data were collected by way of in-depth interviews with 19 key stakeholders in the MICE sector. The study findings reveal five key determinants of the recovery, (1) change in focus of geographical markets, (2) varied recovery of the different economic industries, (3) limited airline access and connectivity, (4) destination image and (5) level of confidence of MICE attendees to travel. The paper’s theoretical significance lies in its timely contribution to studies on MICE tourism recovery and resilience, focusing on the developing nations' context. Further, the findings of the study, which delineate the recovery process of MICE events post-COVID-19 provide insights into building a resilient MICE sector.https://gtg.webhost.uoradea.ro/PDF/GTG-3-2023/gtg.49334-1118.pdfcovid-19crisesmice tourismrecoveryresiliencesouth africa
spellingShingle Refiloe Julia LEKGAU
Tembi Maloney TICHAAWA
EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC
Geo Journal of Tourism and Geosites
covid-19
crises
mice tourism
recovery
resilience
south africa
title EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC
title_full EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC
title_fullStr EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC
title_full_unstemmed EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC
title_short EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC
title_sort examining the glocal forces that determined the mice tourism recovery post covid 19 pandemic
topic covid-19
crises
mice tourism
recovery
resilience
south africa
url https://gtg.webhost.uoradea.ro/PDF/GTG-3-2023/gtg.49334-1118.pdf
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