EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC
The paper focuses on the determinants of MICE tourism recovery post the COVID-19 pandemic. Using the case of South Africa, empirical data were collected by way of in-depth interviews with 19 key stakeholders in the MICE sector. The study findings reveal five key determinants of the recovery, (1) c...
Main Authors: | , |
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Format: | Article |
Language: | English |
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Editura Universităţii din Oradea
2023-09-01
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Series: | Geo Journal of Tourism and Geosites |
Subjects: | |
Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2023/gtg.49334-1118.pdf |
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author | Refiloe Julia LEKGAU Tembi Maloney TICHAAWA |
author_facet | Refiloe Julia LEKGAU Tembi Maloney TICHAAWA |
author_sort | Refiloe Julia LEKGAU |
collection | DOAJ |
description | The paper focuses on the determinants of MICE tourism recovery post the COVID-19 pandemic. Using the case of
South Africa, empirical data were collected by way of in-depth interviews with 19 key stakeholders in the MICE sector. The
study findings reveal five key determinants of the recovery, (1) change in focus of geographical markets, (2) varied recovery of
the different economic industries, (3) limited airline access and connectivity, (4) destination image and (5) level of confidence of
MICE attendees to travel. The paper’s theoretical significance lies in its timely contribution to studies on MICE tourism recovery
and resilience, focusing on the developing nations' context. Further, the findings of the study, which delineate the recovery
process of MICE events post-COVID-19 provide insights into building a resilient MICE sector. |
first_indexed | 2024-03-11T19:49:29Z |
format | Article |
id | doaj.art-7ec2b919bf484ebb8e8c6866bc38e810 |
institution | Directory Open Access Journal |
issn | 2065-0817 |
language | English |
last_indexed | 2024-03-11T19:49:29Z |
publishDate | 2023-09-01 |
publisher | Editura Universităţii din Oradea |
record_format | Article |
series | Geo Journal of Tourism and Geosites |
spelling | doaj.art-7ec2b919bf484ebb8e8c6866bc38e8102023-10-05T13:32:54ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-09-014931195120310.30892/gtg.49334-1118EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMICRefiloe Julia LEKGAU0Tembi Maloney TICHAAWA1School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa, e-mail: rlegkau@uj.ac.zaSchool of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa, e-mail: tembit@uj.ac.zaThe paper focuses on the determinants of MICE tourism recovery post the COVID-19 pandemic. Using the case of South Africa, empirical data were collected by way of in-depth interviews with 19 key stakeholders in the MICE sector. The study findings reveal five key determinants of the recovery, (1) change in focus of geographical markets, (2) varied recovery of the different economic industries, (3) limited airline access and connectivity, (4) destination image and (5) level of confidence of MICE attendees to travel. The paper’s theoretical significance lies in its timely contribution to studies on MICE tourism recovery and resilience, focusing on the developing nations' context. Further, the findings of the study, which delineate the recovery process of MICE events post-COVID-19 provide insights into building a resilient MICE sector.https://gtg.webhost.uoradea.ro/PDF/GTG-3-2023/gtg.49334-1118.pdfcovid-19crisesmice tourismrecoveryresiliencesouth africa |
spellingShingle | Refiloe Julia LEKGAU Tembi Maloney TICHAAWA EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC Geo Journal of Tourism and Geosites covid-19 crises mice tourism recovery resilience south africa |
title | EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC |
title_full | EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC |
title_fullStr | EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC |
title_full_unstemmed | EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC |
title_short | EXAMINING THE GLOCAL FORCES THAT DETERMINED THE MICE TOURISM RECOVERY POST-COVID-19 PANDEMIC |
title_sort | examining the glocal forces that determined the mice tourism recovery post covid 19 pandemic |
topic | covid-19 crises mice tourism recovery resilience south africa |
url | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2023/gtg.49334-1118.pdf |
work_keys_str_mv | AT refiloejulialekgau examiningtheglocalforcesthatdeterminedthemicetourismrecoverypostcovid19pandemic AT tembimaloneytichaawa examiningtheglocalforcesthatdeterminedthemicetourismrecoverypostcovid19pandemic |