| Summary: | The Anatolian peninsula is a unique geography which harbors almost all development stages of
human history. As a piece of land that witnessed almost all the cultural, political, social and economic
structures established by humanity including the first settlements built following the hunter-gatherer
cultures, the start of agriculture, the foundation of the first central states following the principalities of the
Bronze Age, the formation of empires following the Ancient Polis (city) States, Anatolia has a naturally rich
archaeological heritage. In order to make use of this rich historical and cultural heritage in an efficient and
sustainable way, especially in the tourism sector, one needs to determine the strengths and weaknesses of
this potential. This study aims to make better use of the tourism potential of Western Anatolia by
examining the strengths and weaknesses of the region with SWOT analysis method on Western Anatolia
sample.
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