The Transformation of the Traditional Balinese House for Tourist Facilities: Managing a Home-Based Enterprise and Maintaining an Architectural Identity

As a tourist destination, Bali relies on its culture, which includes socio-cultural activities and the architectural form of the traditional Balinese house inspired by the Hindu Balinese religion, as the main core to attract tourists. The increasing number of tourist arrivals has motivated people to...

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Main Authors: I Dewa Gede Agung Diasana Putra, Mirjana Lozanovska, Robert Fuller
Format: Article
Language:English
Published: University of Brawijaya 2015-09-01
Series:APMBA (Asia Pacific Management and Business Application)
Subjects:
Online Access:http://apmba.ub.ac.id/index.php/apmba/article/view/158
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author I Dewa Gede Agung Diasana Putra
Mirjana Lozanovska
Robert Fuller
author_facet I Dewa Gede Agung Diasana Putra
Mirjana Lozanovska
Robert Fuller
author_sort I Dewa Gede Agung Diasana Putra
collection DOAJ
description As a tourist destination, Bali relies on its culture, which includes socio-cultural activities and the architectural form of the traditional Balinese house inspired by the Hindu Balinese religion, as the main core to attract tourists. The increasing number of tourist arrivals has motivated people to transform their traditional houses become tourist facilities to improve their economic condition. The traditional house-compound becomes a home-based enterprise with the construction of new buildings in their house. This construction has changed the setting, spaces and forms of the house, which are components of an architectural identity. This phenomenon encourages questions about the new relationship between a home-based enterprise and an architectural identity. Is there a conflict between a home-based enterprise as a strategy to gain an economic benefit and an architectural identity as an expression of Balinese culture? Is there an interdependent relationship between them? By examining the setting, forms and transformation process of the traditional Balinese house, this study discusses the continuity of an architectural identity alongside home-based enterprises in the physical transformation of tourist villages. In tourist villages, the architecture identity and home-based enterprise have an interdependent relationship where the architectural identity is an asset to attract tourists and, by running tourist facilities as home-based enterprises, the Balinese people maintain the architectural identity of their houses.
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spelling doaj.art-7ef415059a4541dcbe0f876a6a6ef73f2022-12-21T18:48:28ZengUniversity of BrawijayaAPMBA (Asia Pacific Management and Business Application)2252-89972015-09-012212013110.21776/ub.apmba.2013.002.02.4137The Transformation of the Traditional Balinese House for Tourist Facilities: Managing a Home-Based Enterprise and Maintaining an Architectural IdentityI Dewa Gede Agung Diasana Putra0Mirjana Lozanovska1Robert Fuller2University of Udayana BaliDeakin UniversityDeakin UniversityAs a tourist destination, Bali relies on its culture, which includes socio-cultural activities and the architectural form of the traditional Balinese house inspired by the Hindu Balinese religion, as the main core to attract tourists. The increasing number of tourist arrivals has motivated people to transform their traditional houses become tourist facilities to improve their economic condition. The traditional house-compound becomes a home-based enterprise with the construction of new buildings in their house. This construction has changed the setting, spaces and forms of the house, which are components of an architectural identity. This phenomenon encourages questions about the new relationship between a home-based enterprise and an architectural identity. Is there a conflict between a home-based enterprise as a strategy to gain an economic benefit and an architectural identity as an expression of Balinese culture? Is there an interdependent relationship between them? By examining the setting, forms and transformation process of the traditional Balinese house, this study discusses the continuity of an architectural identity alongside home-based enterprises in the physical transformation of tourist villages. In tourist villages, the architecture identity and home-based enterprise have an interdependent relationship where the architectural identity is an asset to attract tourists and, by running tourist facilities as home-based enterprises, the Balinese people maintain the architectural identity of their houses.http://apmba.ub.ac.id/index.php/apmba/article/view/158home-based enterprisetraditional Balinese housetransformationarchitectural identity
spellingShingle I Dewa Gede Agung Diasana Putra
Mirjana Lozanovska
Robert Fuller
The Transformation of the Traditional Balinese House for Tourist Facilities: Managing a Home-Based Enterprise and Maintaining an Architectural Identity
APMBA (Asia Pacific Management and Business Application)
home-based enterprise
traditional Balinese house
transformation
architectural identity
title The Transformation of the Traditional Balinese House for Tourist Facilities: Managing a Home-Based Enterprise and Maintaining an Architectural Identity
title_full The Transformation of the Traditional Balinese House for Tourist Facilities: Managing a Home-Based Enterprise and Maintaining an Architectural Identity
title_fullStr The Transformation of the Traditional Balinese House for Tourist Facilities: Managing a Home-Based Enterprise and Maintaining an Architectural Identity
title_full_unstemmed The Transformation of the Traditional Balinese House for Tourist Facilities: Managing a Home-Based Enterprise and Maintaining an Architectural Identity
title_short The Transformation of the Traditional Balinese House for Tourist Facilities: Managing a Home-Based Enterprise and Maintaining an Architectural Identity
title_sort transformation of the traditional balinese house for tourist facilities managing a home based enterprise and maintaining an architectural identity
topic home-based enterprise
traditional Balinese house
transformation
architectural identity
url http://apmba.ub.ac.id/index.php/apmba/article/view/158
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