Sociological Aspects of Risk in Marketing Management
In an article in the aspect of the sociology of risk, examines the problem of the risks associated with the management of marketing activities. It is proved that this category of risk due to the influence sotsiumnogo and individual human factors, whereby the fore the task of developing tools timel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018-04-01
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| Series: | Управленческое консультирование |
| Subjects: | |
| Online Access: | https://www.acjournal.ru/jour/article/view/11 |
| _version_ | 1826577587376226304 |
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| author | Alexander Sergeyevih Korezin Sergey Borisovih Murashov |
| author_facet | Alexander Sergeyevih Korezin Sergey Borisovih Murashov |
| author_sort | Alexander Sergeyevih Korezin |
| collection | DOAJ |
| description | In an article in the aspect of the sociology of risk, examines the problem of the risks associated with the management of marketing activities. It is proved that this category of risk due to the influence sotsiumnogo and individual human factors, whereby the fore the task of developing tools timely detection and prevention of such factors in the marketing process. The authors believe that the inclusion of research sotsiumnyh risk market research and formalization of requirements for documenting processes and outcomes can help marketers to limit the potential impact of unfavorable factors sociogenic quality management decisions in the field of marketing and effectiveness of their implementation. The article offers some basic definitions that reveal the specifics of marketing risks, given the author’s interpretation of the typology of marketing risks, clarify the purpose and features of planning studies sociogenic risks in marketing, particularly drawing up an official document - the brief to conduct comprehensive market research, taking into account risks. |
| first_indexed | 2024-03-07T19:28:02Z |
| format | Article |
| id | doaj.art-7f04a875e12344d88e015284845bfb29 |
| institution | Directory Open Access Journal |
| issn | 1726-1139 1816-8590 |
| language | English |
| last_indexed | 2025-03-14T13:48:51Z |
| publishDate | 2018-04-01 |
| publisher | North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration |
| record_format | Article |
| series | Управленческое консультирование |
| spelling | doaj.art-7f04a875e12344d88e015284845bfb292025-02-27T17:48:05ZengNorth-West institute of management of the Russian Presidential Academy of National Economy and Public AdministrationУправленческое консультирование1726-11391816-85902018-04-01019410311Sociological Aspects of Risk in Marketing ManagementAlexander Sergeyevih Korezin0Sergey Borisovih Murashov1North-West institute of professional development of Federal Tax Servants of RussiaNorth-West institute of professional development of Federal tax Servants of RussiaIn an article in the aspect of the sociology of risk, examines the problem of the risks associated with the management of marketing activities. It is proved that this category of risk due to the influence sotsiumnogo and individual human factors, whereby the fore the task of developing tools timely detection and prevention of such factors in the marketing process. The authors believe that the inclusion of research sotsiumnyh risk market research and formalization of requirements for documenting processes and outcomes can help marketers to limit the potential impact of unfavorable factors sociogenic quality management decisions in the field of marketing and effectiveness of their implementation. The article offers some basic definitions that reveal the specifics of marketing risks, given the author’s interpretation of the typology of marketing risks, clarify the purpose and features of planning studies sociogenic risks in marketing, particularly drawing up an official document - the brief to conduct comprehensive market research, taking into account risks.https://www.acjournal.ru/jour/article/view/11marketing sociologyrisk sociologyhuman factor of riskrisk societymarketing researchmarketing riskscategorization of marketing risks |
| spellingShingle | Alexander Sergeyevih Korezin Sergey Borisovih Murashov Sociological Aspects of Risk in Marketing Management Управленческое консультирование marketing sociology risk sociology human factor of risk risk society marketing research marketing risks categorization of marketing risks |
| title | Sociological Aspects of Risk in Marketing Management |
| title_full | Sociological Aspects of Risk in Marketing Management |
| title_fullStr | Sociological Aspects of Risk in Marketing Management |
| title_full_unstemmed | Sociological Aspects of Risk in Marketing Management |
| title_short | Sociological Aspects of Risk in Marketing Management |
| title_sort | sociological aspects of risk in marketing management |
| topic | marketing sociology risk sociology human factor of risk risk society marketing research marketing risks categorization of marketing risks |
| url | https://www.acjournal.ru/jour/article/view/11 |
| work_keys_str_mv | AT alexandersergeyevihkorezin sociologicalaspectsofriskinmarketingmanagement AT sergeyborisovihmurashov sociologicalaspectsofriskinmarketingmanagement |