Coopetition Relationships between Online Shared Bookstores and Libraries based on Readers’ Choice of Borrowing Sources

To provide diverse book lending channels and services to the public and to guide healthy competition in library industry, this paper discusses the coopetition relationship between online shared bookstores and libraries from the perspective of readers’ choice behavior. According to the questionnaire...

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Main Author: Lu-Sha Wang
Format: Article
Language:English
Published: National Taiwan University 2023-12-01
Series:Journal of Library and Information Studies
Subjects:
Online Access:https://jlis.lis.ntu.edu.tw/files/journal/j57-7.pdf
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author Lu-Sha Wang
author_facet Lu-Sha Wang
author_sort Lu-Sha Wang
collection DOAJ
description To provide diverse book lending channels and services to the public and to guide healthy competition in library industry, this paper discusses the coopetition relationship between online shared bookstores and libraries from the perspective of readers’ choice behavior. According to the questionnaire survey from 187 readers in Guangzhou, MNL model is adopted to quantitatively analyze the effect of various factors such as personal attributes, borrowing requirements and habits on readers’ choice. Research shows that online shared bookstore and library, mainly public library, have different competition in terms of multi-dimensional needs and preferences. Thus, this paper proposes the potential cooperation mode between online bookstore and library in collection, data and space, so as to promote the mutually beneficial coexistence between them. (Article content in Chinese with English extended abstract)
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spelling doaj.art-7f2471da66d54ae7bd791f38e542aa442023-12-01T00:34:58ZengNational Taiwan UniversityJournal of Library and Information Studies1606-75092023-12-0121218120610.6182/jlis.202312_21(2).181Coopetition Relationships between Online Shared Bookstores and Libraries based on Readers’ Choice of Borrowing SourcesLu-Sha Wang0Jinan University Library, Guangzhou, ChinaTo provide diverse book lending channels and services to the public and to guide healthy competition in library industry, this paper discusses the coopetition relationship between online shared bookstores and libraries from the perspective of readers’ choice behavior. According to the questionnaire survey from 187 readers in Guangzhou, MNL model is adopted to quantitatively analyze the effect of various factors such as personal attributes, borrowing requirements and habits on readers’ choice. Research shows that online shared bookstore and library, mainly public library, have different competition in terms of multi-dimensional needs and preferences. Thus, this paper proposes the potential cooperation mode between online bookstore and library in collection, data and space, so as to promote the mutually beneficial coexistence between them. (Article content in Chinese with English extended abstract)https://jlis.lis.ntu.edu.tw/files/journal/j57-7.pdfonline shared bookstoresborrowing channelsmnl modelguangzhoucoopetition relationship
spellingShingle Lu-Sha Wang
Coopetition Relationships between Online Shared Bookstores and Libraries based on Readers’ Choice of Borrowing Sources
Journal of Library and Information Studies
online shared bookstores
borrowing channels
mnl model
guangzhou
coopetition relationship
title Coopetition Relationships between Online Shared Bookstores and Libraries based on Readers’ Choice of Borrowing Sources
title_full Coopetition Relationships between Online Shared Bookstores and Libraries based on Readers’ Choice of Borrowing Sources
title_fullStr Coopetition Relationships between Online Shared Bookstores and Libraries based on Readers’ Choice of Borrowing Sources
title_full_unstemmed Coopetition Relationships between Online Shared Bookstores and Libraries based on Readers’ Choice of Borrowing Sources
title_short Coopetition Relationships between Online Shared Bookstores and Libraries based on Readers’ Choice of Borrowing Sources
title_sort coopetition relationships between online shared bookstores and libraries based on readers choice of borrowing sources
topic online shared bookstores
borrowing channels
mnl model
guangzhou
coopetition relationship
url https://jlis.lis.ntu.edu.tw/files/journal/j57-7.pdf
work_keys_str_mv AT lushawang coopetitionrelationshipsbetweenonlinesharedbookstoresandlibrariesbasedonreaderschoiceofborrowingsources