Global online advertising market and it’s new trends generated in the USA
According to general direction of global advertising market development it becomes obvious that the Internet takes leader’s position among other media channels. The author analyses present condition and prospects of this advertising type paying special attention to regional leader’s position of the...
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | RUDN Journal of Economics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/economics/article/view/12117 |
| _version_ | 1811281774590820352 |
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| author | V V Barabash |
| author_facet | V V Barabash |
| author_sort | V V Barabash |
| collection | DOAJ |
| description | According to general direction of global advertising market development it becomes obvious that the Internet takes leader’s position among other media channels. The author analyses present condition and prospects of this advertising type paying special attention to regional leader’s position of the USA. The result of current research is revealing several features of of glabal online ad market: 1) Market value in the developed countries has reached it’s maximum, but now it stagnates. On the contrary developing markets of SWA, BRIC and some others show high growth and still are not glutted; 2) social media advertising increases faster than any other segment of global advertising markets. |
| first_indexed | 2024-04-13T01:40:54Z |
| format | Article |
| id | doaj.art-7f403502506d4e75847f040725c1d363 |
| institution | Directory Open Access Journal |
| issn | 2313-2329 2408-8986 |
| language | English |
| last_indexed | 2024-04-13T01:40:54Z |
| publishDate | 2014-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Economics |
| spelling | doaj.art-7f403502506d4e75847f040725c1d3632022-12-22T03:08:12ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Economics2313-23292408-89862014-12-01019910912116Global online advertising market and it’s new trends generated in the USAV V Barabash0Российский университет дружбы народовAccording to general direction of global advertising market development it becomes obvious that the Internet takes leader’s position among other media channels. The author analyses present condition and prospects of this advertising type paying special attention to regional leader’s position of the USA. The result of current research is revealing several features of of glabal online ad market: 1) Market value in the developed countries has reached it’s maximum, but now it stagnates. On the contrary developing markets of SWA, BRIC and some others show high growth and still are not glutted; 2) social media advertising increases faster than any other segment of global advertising markets.http://journals.rudn.ru/economics/article/view/12117мировой рынок рекламыонлайн-рекламареклама в социальных сетяхреклама СШАтенденции в рекламе |
| spellingShingle | V V Barabash Global online advertising market and it’s new trends generated in the USA RUDN Journal of Economics мировой рынок рекламы онлайн-реклама реклама в социальных сетях реклама США тенденции в рекламе |
| title | Global online advertising market and it’s new trends generated in the USA |
| title_full | Global online advertising market and it’s new trends generated in the USA |
| title_fullStr | Global online advertising market and it’s new trends generated in the USA |
| title_full_unstemmed | Global online advertising market and it’s new trends generated in the USA |
| title_short | Global online advertising market and it’s new trends generated in the USA |
| title_sort | global online advertising market and it s new trends generated in the usa |
| topic | мировой рынок рекламы онлайн-реклама реклама в социальных сетях реклама США тенденции в рекламе |
| url | http://journals.rudn.ru/economics/article/view/12117 |
| work_keys_str_mv | AT vvbarabash globalonlineadvertisingmarketanditsnewtrendsgeneratedintheusa |