THE IMPACT OF ELECTRONICALLY TRANSMITTED WORD OF MOUTHE (E-WOM) ON THE MARKETING OF TOURISM SERVICES IN JORDAN: A CASE STUDY OF JERASH & AJLOUN CITIES

THE IMPACT OF ELECTRONICALLY TRANSMITTED WORD OF MOUTHE (E-WOM) ON THE MARKETING OF TOURISM SERVICES IN JORDAN: A CASE STUDY OF JERASH & AJLOUN CITIES

After the repercussions of the global health crisis (Covid-19 pandemic) on the global economy and its various sectors, the word transmitted electronically has become a reality and affects social, economic, marketing and media life (Giddy et al, 2022). From this point of view, this study aims to: k...

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Bibliographic Details
Main Author:	Samer ABABNEH
Format:	Article
Language:	English
Published:	Editura Universităţii din Oradea 2022-09-01
Series:	Geo Journal of Tourism and Geosites
Subjects:	internet jordan marketing tourism services word of mouth
Online Access:	https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43318-912.pdf

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