Analysis of media content recommendation in the new media era considering scene clustering algorithm

With the advent of the new media era, we face the problem of information overload every day, based on which this paper proposes a scenario-conscious clustering algorithm for recommending media content. The improved K-means algorithm is used to cluster the media content, an initial cluster center is...

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Main Authors: Yu Xueyong, Wu Wei
Format: Article
Language:English
Published: Sciendo 2024-01-01
Series:Applied Mathematics and Nonlinear Sciences
Subjects:
Online Access:https://doi.org/10.2478/amns.2023.2.00251
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author Yu Xueyong
Wu Wei
author_facet Yu Xueyong
Wu Wei
author_sort Yu Xueyong
collection DOAJ
description With the advent of the new media era, we face the problem of information overload every day, based on which this paper proposes a scenario-conscious clustering algorithm for recommending media content. The improved K-means algorithm is used to cluster the media content, an initial cluster center is randomly selected, and the remaining initial cluster centers are obtained by executing the improved algorithm to reduce the number of iterations and avoid neighboring situations. The clustering algorithm is then compared with content-based recommendation techniques, KNN recommendation algorithm, and collaborative filtering recommendation algorithm in terms of accuracy, recall, MAE value, and execution time. The clustering algorithm is significantly better than the other algorithms regarding accuracy and recall. The accuracy of the clustering algorithm is 0.4 when the recommendation sequence is 30, which is 0.4 higher than the collaborative filtering technique, 0.1 higher than the KNN, and 0.12 higher than the content recommendation method. In terms of MAE value, the clustering algorithm outperforms the other algorithms when the number of nearest neighbors is selected to be above 20. In terms of execution time, the longer the amount of data, the more obvious the advantage of the clustering algorithm. Therefore, the applicability and reliability of the model proposed in this paper for media content recommendation are verified in terms of accuracy, recall and execution time, which meet the design requirements.
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spelling doaj.art-7f663dd730b24ad697a72698ddc3fb9f2024-01-29T08:52:30ZengSciendoApplied Mathematics and Nonlinear Sciences2444-86562024-01-019110.2478/amns.2023.2.00251Analysis of media content recommendation in the new media era considering scene clustering algorithmYu Xueyong0Wu Wei11School of Media and Communication, Taylor’s University, Subang Jaya, Selangor, 47500, Malaysia2Hexiangning College of Art and Design, Zhongkai University of Agriculture and Engineering, Guangzhou, 510225. China.With the advent of the new media era, we face the problem of information overload every day, based on which this paper proposes a scenario-conscious clustering algorithm for recommending media content. The improved K-means algorithm is used to cluster the media content, an initial cluster center is randomly selected, and the remaining initial cluster centers are obtained by executing the improved algorithm to reduce the number of iterations and avoid neighboring situations. The clustering algorithm is then compared with content-based recommendation techniques, KNN recommendation algorithm, and collaborative filtering recommendation algorithm in terms of accuracy, recall, MAE value, and execution time. The clustering algorithm is significantly better than the other algorithms regarding accuracy and recall. The accuracy of the clustering algorithm is 0.4 when the recommendation sequence is 30, which is 0.4 higher than the collaborative filtering technique, 0.1 higher than the KNN, and 0.12 higher than the content recommendation method. In terms of MAE value, the clustering algorithm outperforms the other algorithms when the number of nearest neighbors is selected to be above 20. In terms of execution time, the longer the amount of data, the more obvious the advantage of the clustering algorithm. Therefore, the applicability and reliability of the model proposed in this paper for media content recommendation are verified in terms of accuracy, recall and execution time, which meet the design requirements.https://doi.org/10.2478/amns.2023.2.00251clustering algorithmk-meansrecommendation technologymedia content recommendation97p10
spellingShingle Yu Xueyong
Wu Wei
Analysis of media content recommendation in the new media era considering scene clustering algorithm
Applied Mathematics and Nonlinear Sciences
clustering algorithm
k-means
recommendation technology
media content recommendation
97p10
title Analysis of media content recommendation in the new media era considering scene clustering algorithm
title_full Analysis of media content recommendation in the new media era considering scene clustering algorithm
title_fullStr Analysis of media content recommendation in the new media era considering scene clustering algorithm
title_full_unstemmed Analysis of media content recommendation in the new media era considering scene clustering algorithm
title_short Analysis of media content recommendation in the new media era considering scene clustering algorithm
title_sort analysis of media content recommendation in the new media era considering scene clustering algorithm
topic clustering algorithm
k-means
recommendation technology
media content recommendation
97p10
url https://doi.org/10.2478/amns.2023.2.00251
work_keys_str_mv AT yuxueyong analysisofmediacontentrecommendationinthenewmediaeraconsideringsceneclusteringalgorithm
AT wuwei analysisofmediacontentrecommendationinthenewmediaeraconsideringsceneclusteringalgorithm