Factors influencing hikers’ litter behavior in national park in China
The implementation of the litter behavior initiative aims to mitigate the generation of litter by hikers within the hiking trails of China’s national park. The present study employed the extended norm activation model (NAM) to examine the determinants of hikers’ intention to engage in litter behavio...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2024-01-01
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| Series: | Frontiers in Forests and Global Change |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/ffgc.2023.1277323/full |
| _version_ | 1797362248390279168 |
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| author | Huazhen Sun Huazhen Sun Feifei Yang Weifeng Guo |
| author_facet | Huazhen Sun Huazhen Sun Feifei Yang Weifeng Guo |
| author_sort | Huazhen Sun |
| collection | DOAJ |
| description | The implementation of the litter behavior initiative aims to mitigate the generation of litter by hikers within the hiking trails of China’s national park. The present study employed the extended norm activation model (NAM) to examine the determinants of hikers’ intention to engage in litter behavior within the context of Wuyishan national park. This analysis incorporated three supplementary explanatory variables, namely environmental knowledge, connectedness to nature, and pro-environmental behavior in everyday life. Additionally, three control variables were included, namely gender, age, and education. A survey was conducted by researchers at Wuyishan national park, with a sample size of 466 hikers. The data obtained from the survey was analyzed using the statistical technique known as structural equation modeling. The findings indicate that the NAM effectively captured hikers’ litter behavior in national parks. Factors such as hikers’ awareness of consequences, ascription of responsibility, personal norm, environmental knowledge, connectedness to nature, and pro-environmental behavior in everyday life were found to significantly influence hikers’ intention to engage in litter behavior. The influence of age on hikers’ intention was shown to be significant and positive, suggesting that older hikers exhibited a greater willingness to engage in litter behavior compared to younger hikers. In conclusion, the study provided practical recommendations for improving the management of hiker trash and promoting sustainable development inside national parks. |
| first_indexed | 2024-03-08T16:05:36Z |
| format | Article |
| id | doaj.art-7f6eb2d0c171436e8f9ae5c08cba80ce |
| institution | Directory Open Access Journal |
| issn | 2624-893X |
| language | English |
| last_indexed | 2024-03-08T16:05:36Z |
| publishDate | 2024-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Forests and Global Change |
| spelling | doaj.art-7f6eb2d0c171436e8f9ae5c08cba80ce2024-01-08T06:20:53ZengFrontiers Media S.A.Frontiers in Forests and Global Change2624-893X2024-01-01610.3389/ffgc.2023.12773231277323Factors influencing hikers’ litter behavior in national park in ChinaHuazhen Sun0Huazhen Sun1Feifei Yang2Weifeng Guo3School of Tourism, Wuyi University, Nanping, ChinaGraduate School of Business, SEGi University, Kuala Lumpur, MalaysiaSchool of Business, Wuyi University, Nanping, ChinaSchool of Tourism, Wuyi University, Nanping, ChinaThe implementation of the litter behavior initiative aims to mitigate the generation of litter by hikers within the hiking trails of China’s national park. The present study employed the extended norm activation model (NAM) to examine the determinants of hikers’ intention to engage in litter behavior within the context of Wuyishan national park. This analysis incorporated three supplementary explanatory variables, namely environmental knowledge, connectedness to nature, and pro-environmental behavior in everyday life. Additionally, three control variables were included, namely gender, age, and education. A survey was conducted by researchers at Wuyishan national park, with a sample size of 466 hikers. The data obtained from the survey was analyzed using the statistical technique known as structural equation modeling. The findings indicate that the NAM effectively captured hikers’ litter behavior in national parks. Factors such as hikers’ awareness of consequences, ascription of responsibility, personal norm, environmental knowledge, connectedness to nature, and pro-environmental behavior in everyday life were found to significantly influence hikers’ intention to engage in litter behavior. The influence of age on hikers’ intention was shown to be significant and positive, suggesting that older hikers exhibited a greater willingness to engage in litter behavior compared to younger hikers. In conclusion, the study provided practical recommendations for improving the management of hiker trash and promoting sustainable development inside national parks.https://www.frontiersin.org/articles/10.3389/ffgc.2023.1277323/fulllitter behaviornorm activation theoryChina national parkinfluencing factorsChinese hiker |
| spellingShingle | Huazhen Sun Huazhen Sun Feifei Yang Weifeng Guo Factors influencing hikers’ litter behavior in national park in China Frontiers in Forests and Global Change litter behavior norm activation theory China national park influencing factors Chinese hiker |
| title | Factors influencing hikers’ litter behavior in national park in China |
| title_full | Factors influencing hikers’ litter behavior in national park in China |
| title_fullStr | Factors influencing hikers’ litter behavior in national park in China |
| title_full_unstemmed | Factors influencing hikers’ litter behavior in national park in China |
| title_short | Factors influencing hikers’ litter behavior in national park in China |
| title_sort | factors influencing hikers litter behavior in national park in china |
| topic | litter behavior norm activation theory China national park influencing factors Chinese hiker |
| url | https://www.frontiersin.org/articles/10.3389/ffgc.2023.1277323/full |
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