Applied Fuzzy and Analytic Hierarchy Process in Hybrid Recommendation Approaches for E-CRM

Applied Fuzzy and Analytic Hierarchy Process in Hybrid Recommendation Approaches for E-CRM

To create a personalized E-CRM recommendation system, the electronic customer relationship management system needs to investigate low accuracy and lack of personalization through applied hybrid recommendation system techniques such as fuzzy and AHP. The main purpose of this research is to enhance th...

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Bibliographic Details
Main Authors: Elham Abdulwahab Anaam, Su-Cheng Haw, Palanichamy Naveen
Format: Article
Language:English
Published: Politeknik Negeri Padang 2022-08-01
Series:JOIV: International Journal on Informatics Visualization
Subjects:
hybrid recommendation technique
recommender system
e-crm
fuzzy-ahp
hybrid fuzzy.
Online Access:https://joiv.org/index.php/joiv/article/view/1043

Internet

https://joiv.org/index.php/joiv/article/view/1043

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