Applied Fuzzy and Analytic Hierarchy Process in Hybrid Recommendation Approaches for E-CRM
To create a personalized E-CRM recommendation system, the electronic customer relationship management system needs to investigate low accuracy and lack of personalization through applied hybrid recommendation system techniques such as fuzzy and AHP. The main purpose of this research is to enhance th...
Main Authors: | Elham Abdulwahab Anaam, Su-Cheng Haw, Palanichamy Naveen |
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Format: | Article |
Language: | English |
Published: |
Politeknik Negeri Padang
2022-08-01
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Series: | JOIV: International Journal on Informatics Visualization |
Subjects: | |
Online Access: | https://joiv.org/index.php/joiv/article/view/1043 |
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