Proses Employer Branding PT. Mercedes-Benz Indonesia Untuk Meningkatkan Eksistensi Perusahaan

Proses Employer Branding PT. Mercedes-Benz Indonesia Untuk Meningkatkan Eksistensi Perusahaan

Image is public perception that’s caused by marketing communication of the organization. One of the largest automotive companies in the world, Mercedes-Benz is still aware of the importance of image building with branding. Through Indonesia Most Admired Companies (IMACO) Award by the Warta Ekonomi I...

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Bibliographic Details
Main Authors:	Tasya Vicky Ryana, Hanny Hafiar, Syauqy Lukman
Format:	Article
Language:	Indonesian
Published:	Universitas Islam Bandung 2019-12-01
Series:	MediaTor
Subjects:	employer brand, employer, employee, employer value proposition, image.
Online Access:	https://ejournal.unisba.ac.id/index.php/mediator/article/view/4921

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