Social Media Marketing and Emergence of Aspirational Brand Luxury: Female Consumers’ Buying Behavior in Pakistan

Social Media Marketing and Emergence of Aspirational Brand Luxury: Female Consumers’ Buying Behavior in Pakistan

Social media marketing has provided easy access to consumers. Luxury brands frequently keep posted their collections and proceedings on social media with the aim to save interest, engagement, create awareness as well as shape loyalties. This research is conducted in three randomly selected cities...

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Bibliographic Details
Main Authors: Malik Adnan, Zahid Yousaf, Muhammad Qamar Zaman Babar, Sher Muhammad Malik
Format: Article
Language:English
Published: Johar Education Society 2020-03-01
Series:Pakistan Journal of Commerce and Social Sciences
Subjects:
: brand luxury
female consumer buying
women consumer behavior
social media marketing
Online Access:http://www.jespk.net/publications/4393.pdf

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