Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group
Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization, including to determine the right strategy to reach...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Bandung
2017-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/2609 |
| _version_ | 1818547620960796672 |
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| author | Heny Wahyu Tamara Dwi Lestari Dindin Dimyati Mohammad Shihab |
| author_facet | Heny Wahyu Tamara Dwi Lestari Dindin Dimyati Mohammad Shihab |
| author_sort | Heny Wahyu Tamara Dwi Lestari |
| collection | DOAJ |
| description | Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization, including to determine the right strategy to reach its communications goal. The purpose of this research is to analyze the corporate communications strategy of Jebsen & Jessen Indonesia Group to create its corporate branding and reflect it with public relations strategic planning process. The researcher gathered the primary data from in-depth interview with key informant and combine it with secondary data from other relevant data. Afterwards, it was verified by triangulation to strengthen the credibility of data and continue with analysis process. This research concluded that Jebsen & Jessen Indonesia Group has implemented its corporate branding strategy accordingly to public relations strategic planning process. Some of the targets have been achieved in one year period, however there have been suggestions to improve the future corporate branding strategy formation. |
| first_indexed | 2024-12-12T08:09:11Z |
| format | Article |
| id | doaj.art-7fa3fadac81742219ed1ca24fb6f3737 |
| institution | Directory Open Access Journal |
| issn | 1411-5883 2581-0758 |
| language | Indonesian |
| last_indexed | 2024-12-12T08:09:11Z |
| publishDate | 2017-06-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj.art-7fa3fadac81742219ed1ca24fb6f37372022-12-22T00:31:51ZindUniversitas Islam BandungMediaTor1411-58832581-07582017-06-01101375210.29313/mediator.v10i1.26091658Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia GroupHeny Wahyu Tamara Dwi Lestari0Dindin Dimyati1Mohammad Shihab2President UniversityPresident UniversityPresident UniversityCorporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization, including to determine the right strategy to reach its communications goal. The purpose of this research is to analyze the corporate communications strategy of Jebsen & Jessen Indonesia Group to create its corporate branding and reflect it with public relations strategic planning process. The researcher gathered the primary data from in-depth interview with key informant and combine it with secondary data from other relevant data. Afterwards, it was verified by triangulation to strengthen the credibility of data and continue with analysis process. This research concluded that Jebsen & Jessen Indonesia Group has implemented its corporate branding strategy accordingly to public relations strategic planning process. Some of the targets have been achieved in one year period, however there have been suggestions to improve the future corporate branding strategy formation.https://ejournal.unisba.ac.id/index.php/mediator/article/view/2609corporate communicationscorporate brandingpublic relations strategic planning process |
| spellingShingle | Heny Wahyu Tamara Dwi Lestari Dindin Dimyati Mohammad Shihab Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group MediaTor corporate communications corporate branding public relations strategic planning process |
| title | Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group |
| title_full | Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group |
| title_fullStr | Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group |
| title_full_unstemmed | Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group |
| title_short | Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group |
| title_sort | strategic communications and corporate branding a study of jebsen jessen indonesia group |
| topic | corporate communications corporate branding public relations strategic planning process |
| url | https://ejournal.unisba.ac.id/index.php/mediator/article/view/2609 |
| work_keys_str_mv | AT henywahyutamaradwilestari strategiccommunicationsandcorporatebrandingastudyofjebsenjessenindonesiagroup AT dindindimyati strategiccommunicationsandcorporatebrandingastudyofjebsenjessenindonesiagroup AT mohammadshihab strategiccommunicationsandcorporatebrandingastudyofjebsenjessenindonesiagroup |