The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective
As key participants in tourism activities, the tourists have an important role in the carbon emissions. Therefore, it is essential to identify the key elements that can arouse consumers’ low-carbon tourism behavioral intention; this has become an important topic for the academic community. However,...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-02-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1137716/full |
| _version_ | 1811168412168093696 |
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| author | Xin Chen Zhen-feng Cheng |
| author_facet | Xin Chen Zhen-feng Cheng |
| author_sort | Xin Chen |
| collection | DOAJ |
| description | As key participants in tourism activities, the tourists have an important role in the carbon emissions. Therefore, it is essential to identify the key elements that can arouse consumers’ low-carbon tourism behavioral intention; this has become an important topic for the academic community. However, to the best of my knowledge, most studies have explored the process of formation of consumers’ low-carbon tourism behavioral intention from the cognitive or emotional perspective, and have seldom paid attention to the communication perspective. As a result, the interpretation and prediction of consumers’ low-carbon tourism behavioral intention is limited. Based on the framework of communicative ecology theory (CET) and stimulus-organism-response theory (SOR), our study constructs an integrated model of the relationship between environment-friendly short video experience and consumers’ low-carbon tourism behavioral intention at the technological, content and social levels, introduces emotional elements such as empathy with nature and perceived environmental responsibility. Structural equation model and bootstrap method were employed for analyzing the data. Results revealed that the presence and perception of environmental education are the cognitive factors that impact consumers’ low-carbon tourism behavioral intention; these can effectively stimulate consumers’ low-carbon tourism behavioral intention. Empathy with nature and perceived environmental responsibility are the emotional factors that impact consumers’ low-carbon tourism behavior; they play significant mediating roles between environment-friendly short video experience (presence, perception of environmental education, online interaction) and consumers’ low-carbon tourism behavioral intention. On the one hand, the research conclusions enrich the perspective and content of the research on consumers’ low-carbon tourism behavioral intention and its influencing mechanism; on the other hand, they acquaint with the practical significance of implementing environmental education via the emerging communication modes such as short videos, improve consumers’ awareness of their environmental responsibility, and promote environmental governance and sustainable development of tourist destinations. |
| first_indexed | 2024-04-10T16:25:54Z |
| format | Article |
| id | doaj.art-7fae8dcd7cb345e3a1e580ea1e76fb72 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-10T16:25:54Z |
| publishDate | 2023-02-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-7fae8dcd7cb345e3a1e580ea1e76fb722023-02-09T04:47:25ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-02-011410.3389/fpsyg.2023.11377161137716The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspectiveXin Chen0Zhen-feng Cheng1College of Landscape Architecture and Tourism, Hebei Agricultural University, Baoding, ChinaBusiness School, Guangzhou College of Technology and Business, Guangzhou, ChinaAs key participants in tourism activities, the tourists have an important role in the carbon emissions. Therefore, it is essential to identify the key elements that can arouse consumers’ low-carbon tourism behavioral intention; this has become an important topic for the academic community. However, to the best of my knowledge, most studies have explored the process of formation of consumers’ low-carbon tourism behavioral intention from the cognitive or emotional perspective, and have seldom paid attention to the communication perspective. As a result, the interpretation and prediction of consumers’ low-carbon tourism behavioral intention is limited. Based on the framework of communicative ecology theory (CET) and stimulus-organism-response theory (SOR), our study constructs an integrated model of the relationship between environment-friendly short video experience and consumers’ low-carbon tourism behavioral intention at the technological, content and social levels, introduces emotional elements such as empathy with nature and perceived environmental responsibility. Structural equation model and bootstrap method were employed for analyzing the data. Results revealed that the presence and perception of environmental education are the cognitive factors that impact consumers’ low-carbon tourism behavioral intention; these can effectively stimulate consumers’ low-carbon tourism behavioral intention. Empathy with nature and perceived environmental responsibility are the emotional factors that impact consumers’ low-carbon tourism behavior; they play significant mediating roles between environment-friendly short video experience (presence, perception of environmental education, online interaction) and consumers’ low-carbon tourism behavioral intention. On the one hand, the research conclusions enrich the perspective and content of the research on consumers’ low-carbon tourism behavioral intention and its influencing mechanism; on the other hand, they acquaint with the practical significance of implementing environmental education via the emerging communication modes such as short videos, improve consumers’ awareness of their environmental responsibility, and promote environmental governance and sustainable development of tourist destinations.https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1137716/fullcommunicative ecology theoryenvironment-friendly short videolow-carbon tourism behavioral intentionempathy with natureperceived environmental responsibility |
| spellingShingle | Xin Chen Zhen-feng Cheng The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective Frontiers in Psychology communicative ecology theory environment-friendly short video low-carbon tourism behavioral intention empathy with nature perceived environmental responsibility |
| title | The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective |
| title_full | The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective |
| title_fullStr | The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective |
| title_full_unstemmed | The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective |
| title_short | The impact of environment-friendly short videos on consumers’ low-carbon tourism behavioral intention: A communicative ecology theory perspective |
| title_sort | impact of environment friendly short videos on consumers low carbon tourism behavioral intention a communicative ecology theory perspective |
| topic | communicative ecology theory environment-friendly short video low-carbon tourism behavioral intention empathy with nature perceived environmental responsibility |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1137716/full |
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