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Commodified Memory Emblems. Historical Culture in the (Post)Consumptional Culture Postmodernist consumption, developed by the order of self-realisation, increasingly shapes current historical awareness. Consequently, contemporary collective memory is composed not of dates and historical facts but...

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Main Author: Sławomir Doległo
Format: Article
Language:English
Published: Ksiegarnia Akademicka Publishing 2020-04-01
Series:Politeja
Subjects:
Online Access:https://journals.akademicka.pl/politeja/article/view/1398
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author Sławomir Doległo
author_facet Sławomir Doległo
author_sort Sławomir Doległo
collection DOAJ
description Commodified Memory Emblems. Historical Culture in the (Post)Consumptional Culture Postmodernist consumption, developed by the order of self-realisation, increasingly shapes current historical awareness. Consequently, contemporary collective memory is composed not of dates and historical facts but of visual identification, slogans and varied communicative practices, so the components of popular brands which stimulate people’s consumable attitudes. The symbols of the Polish Resistance Movement during World War II as well as national colours and emblem move from historical and commemorative sphere to the sphere of pop culture. They commonly appear on T-shirts, tattoos, murals, social media profiles and political banners and are used to clarify the present day through the prism of the past, to articulate people’s ideas, concerns and affinities. The ‘language’ of memory boom surprisingly corresponds to the rhetoric of present global cultural industry, which is the ‘natural environment’ of communication for Millennials and Post-Millennials. The article is an attempt to summarise the most influential academic perspectives of current memory culture, dominated by media and consumable practices.
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spelling doaj.art-7fc29f27337945bd993b9bcec86935692022-12-21T20:16:48ZengKsiegarnia Akademicka PublishingPoliteja1733-67162391-67372020-04-01172(65)10.12797/Politeja.17.2020.65.15Urynkowione znaki pamięciSławomir DoległoCommodified Memory Emblems. Historical Culture in the (Post)Consumptional Culture Postmodernist consumption, developed by the order of self-realisation, increasingly shapes current historical awareness. Consequently, contemporary collective memory is composed not of dates and historical facts but of visual identification, slogans and varied communicative practices, so the components of popular brands which stimulate people’s consumable attitudes. The symbols of the Polish Resistance Movement during World War II as well as national colours and emblem move from historical and commemorative sphere to the sphere of pop culture. They commonly appear on T-shirts, tattoos, murals, social media profiles and political banners and are used to clarify the present day through the prism of the past, to articulate people’s ideas, concerns and affinities. The ‘language’ of memory boom surprisingly corresponds to the rhetoric of present global cultural industry, which is the ‘natural environment’ of communication for Millennials and Post-Millennials. The article is an attempt to summarise the most influential academic perspectives of current memory culture, dominated by media and consumable practices.https://journals.akademicka.pl/politeja/article/view/1398boom pamięciowyprzemysł pamięcimediatyzacja pamięci
spellingShingle Sławomir Doległo
Urynkowione znaki pamięci
Politeja
boom pamięciowy
przemysł pamięci
mediatyzacja pamięci
title Urynkowione znaki pamięci
title_full Urynkowione znaki pamięci
title_fullStr Urynkowione znaki pamięci
title_full_unstemmed Urynkowione znaki pamięci
title_short Urynkowione znaki pamięci
title_sort urynkowione znaki pamieci
topic boom pamięciowy
przemysł pamięci
mediatyzacja pamięci
url https://journals.akademicka.pl/politeja/article/view/1398
work_keys_str_mv AT sławomirdoległo urynkowioneznakipamieci