The Creation Of Ecosystems as a Mean for Business Model Adaptation

The business model concept and the concept of coopetition have been the focus of substantial attention for the past twenty years. However, current research is still short on explaining how both concepts relate to each other. This paper provides a first integration of the two concepts by trying to o...

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Main Authors: Olfa Chelbi, Thierry Rayna, Antoine Souchaud
Format: Article
Language:English
Published: Aalborg University Open Publishing 2022-07-01
Series:Journal of Business Models
Online Access:https://130.225.53.24/index.php/JOBM/article/view/6804
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author Olfa Chelbi
Thierry Rayna
Antoine Souchaud
author_facet Olfa Chelbi
Thierry Rayna
Antoine Souchaud
author_sort Olfa Chelbi
collection DOAJ
description The business model concept and the concept of coopetition have been the focus of substantial attention for the past twenty years. However, current research is still short on explaining how both concepts relate to each other. This paper provides a first integration of the two concepts by trying to operationalize the process of business model adaptation in the context of coopetitive settings involving small and young firms. The paper uncovers four roles played by FinTech startups in the ecosystem created by the incumbent bank: the role of a supplier, client, complementor, and coopetitor. In the case of Fintech startups positioned as suppliers, clients and complementors we show an impact on the two dimensions of value creation and value captures. With respect to FinTech companies positioned as coopetitors, early findings show the impact of such settings on the value delivery dimension.
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spelling doaj.art-7fd4868cf60d412fbb3d24a014068b4c2024-04-02T21:04:04ZengAalborg University Open PublishingJournal of Business Models2246-24652022-07-0110110.54337/jbm.v10i1.6804The Creation Of Ecosystems as a Mean for Business Model AdaptationOlfa Chelbi0Thierry Rayna1Antoine Souchaud2Management Research Center-I3- Institut Polytechnique de ParisManagement Research Center -I3Neoma Business School, i3-CRG, CNRS, École polytechnique, Institut Polytechnique de Paris The business model concept and the concept of coopetition have been the focus of substantial attention for the past twenty years. However, current research is still short on explaining how both concepts relate to each other. This paper provides a first integration of the two concepts by trying to operationalize the process of business model adaptation in the context of coopetitive settings involving small and young firms. The paper uncovers four roles played by FinTech startups in the ecosystem created by the incumbent bank: the role of a supplier, client, complementor, and coopetitor. In the case of Fintech startups positioned as suppliers, clients and complementors we show an impact on the two dimensions of value creation and value captures. With respect to FinTech companies positioned as coopetitors, early findings show the impact of such settings on the value delivery dimension. https://130.225.53.24/index.php/JOBM/article/view/6804
spellingShingle Olfa Chelbi
Thierry Rayna
Antoine Souchaud
The Creation Of Ecosystems as a Mean for Business Model Adaptation
Journal of Business Models
title The Creation Of Ecosystems as a Mean for Business Model Adaptation
title_full The Creation Of Ecosystems as a Mean for Business Model Adaptation
title_fullStr The Creation Of Ecosystems as a Mean for Business Model Adaptation
title_full_unstemmed The Creation Of Ecosystems as a Mean for Business Model Adaptation
title_short The Creation Of Ecosystems as a Mean for Business Model Adaptation
title_sort creation of ecosystems as a mean for business model adaptation
url https://130.225.53.24/index.php/JOBM/article/view/6804
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